According to the research conducted by the World Travel and Tourism Council, numbers of emerging-market travelers are growing; the number of ones from China alone will account for approximately 70 million of people by 2012. Today’s travelers seek a more personal, tailored travel experience, and a growing number of these travelers have specific social, cultural and environmental requirements as well.
Catering to these tastes is becoming just as important as price. Yet many travel companies still lack the basic customer information that would help them identify the requirements of different types of customers, particularly the most profitable ones.
Successful experience and unique knowledge of the realities of the travel industry’s markets and their processes enable BPMonline to provide solutions for the following goals:
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