Paul Greenberg, CRM industry influencer and the author of the bestselling ‘CRM at the Speed of Light’, speaks about the benefits of merging BPM & CRM, and explains in what way business processes help to fill the gap between information storage and its effective usage.
What the next generation of CRM systems will be? Paul Greenberg shares his opinion about next-get CRM, social CRM and process-driven CRM.
Paul Greenberg outlines two biggest trends in customer relationship management – social CRM and customer experience. Watch the video to learn how to drive business value from these trends.