Video Interview Series with Paul Greenberg

Benefits of merging BPM & CRM

Paul Greenberg, CRM industry influencer and the author of the bestselling ‘CRM at the Speed of Light’, speaks about the benefits of merging BPM & CRM, and explains in what way business processes help to fill the gap between information storage and its effective usage.

Social CRM and process-driven CRM

What the next generation of CRM systems will be? Paul Greenberg shares his opinion about next-get CRM, social CRM and process-driven CRM.

Paul Greenberg outlines two biggest trends in customer relationship management – social CRM and customer experience. Watch the video to learn how to drive business value from these trends.