4 CRM trends
to accelerate transformation and foster innovation in 2018

Explore the CRM trends that we will observe this year in the world of continued digital innovation. These predictions can help to understand main points companies need to focus on to meet evolving customer expectations.

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CRM unification and digital transformation have been buzzwords for years, but in 2018 companies will have to evolve by not only focusing on customer-facing engagement, but also creating better alignment to enable rapid, ongoing innovation and meet evolving customer expectations.