Benefits of process-driven approach to CRM | bpm'online

Benefits of process-driven approach to CRM

Today’s economy is going through a period of a lightning-fast transformation. In this turbulent environment forced by a steady pace of change that is affecting all major industries, companies are seeking ways to ‘adjust’ their operations to keep ahead of the competition.

Recent studies reveal that organizations that have a formal process at place observe 18% higher revenue than companies that haven't. Another researches show that 43% of the companies observe an increased efficiency after two months of implementation of business process automation software.

Therefore, businesses that are on a lookout for solutions to help them adapt to an ever-evolving business environment need to consider building formalized business processes in order to enhance the customer experience and cut operating expenses. Furthermore, to be fully effective, forward-thinking organizations are implementing process-driven CRM solutions that are capable to genuinely boost employees’ productivity, streamline businesses processes and shrink the value gap for end users. This process driven approach allows them to gain flexibility and agility to achieve needed results in a much rapid pace. Process driven CRM at place also helps businesses to improve customer experience and better engage with customers across different channels by effectively connecting the dots between marketing, sales and service.

Join our upcoming webinar with Rebecca Wettemann, one of the leading CRM analysts and vice president of Nucleus Research to explore the values of a process-driven approach to CRM and how it helps organizations streamline business operations and boost revenue. During the one-hour webinar, Rebecca Wettemann will highlight the challenges and best strategies for planning, budgeting for, and executing on a next-generation CRM deployment.

Watch the webinar record on how a process-driven approach to CRM helps businesses gain a competitive advantage!


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Insights from CEO and Managing Partner,
Katherine Kostereva and Chief Evangelist,
Matthew Tharp!

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