With more than 6 billion connected devices and over 2.5 quintillion bytes of data created daily, today's fast-paced environment offers tremendous opportunities for organizations that know how to put this data to use by structuring it the right way. This is where artificial intelligence (AI) comes into the game.
Artificial Intelligence with its advancements in computing power and smart algorithms is the next big thing in the world of innovation and is destined to be the perfect tool to fuel organizations’ sales efforts and power sales teams with genuinely intelligent tools to more effectively organize their work and sell more. Today, the AI solutions market is estimated to reach $153 billion by 2020 and become a game-changer for organizations.
AI enables companies to deliver smarter customer experiences across sales interactions. Today, sales teams can benefit from predictive lead scoring and enhanced lead management. According to a recent study, 88% agreed that they are receiving value from their predictive lead scoring platform, and 98% stated that they would purchase predictive lead scoring again.
In addition, intelligent SFA tools such as prescriptive sales analytics, intelligent sales alerts, next best offer and action, and smarter sales strategies enable sales teams to more effectively manage opportunities and cross and up sell. For instance, AI-based sales tools help sales reps to work faster and easier by offering smart prompts and alerts. The system will notify a sales rep about a closure probability and provide him with a closure probability index that is based on all similar opportunities and communication history.
Another goal for organizations utilizing intelligent tools is to forecast sales numbers. With predictive forecasting in place, sales teams can leverage the huge amounts of data and significantly increase a forecast's accuracy.
Today, it's not just the volume of data that matters, it's how all this Big Data is organized, structured and acted upon. Advances in AI solutions made it possible for salespeople to leverage the structured data in order to boost the operational efficiency and improve the communication with customers and prospects. Leveraging AI-powered tools will help sales teams streamline their day-to-day operations and sell more while keeping focus on what is important!