Bpm’online named a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management
In 2019, businesses continue to look for intelligent lead management software solutions to streamline marketing operations. Bpm’online is fully invested in advancing its marketing product to help these organizations reinforce their marketing initiatives and generate better results. Today we are thrilled to share that bpm’online has been positioned as a Leader in the 2019 Gartner’s Magic Quadrant for CRM Lead Management (1). This is the fourth consecutive year that bpm’online has been recognized in Magic Quadrant for CRM Lead Management , and the first time it is in the Leaders quadrant!
The report evaluates 15 vendors, defining CRM lead management as “the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.”
The evaluated product, bpm’online marketing, is a marketing automation software that helps organizations orchestrate customer journeys and accelerate lead-to-revenue. The product comes with best practice processes for efficient lead management – from demand generation, lead nurturing, and lead scoring to final hand-off to sales. Its primary task is ensuring companies focus on qualified and sales-ready leads only. Bpm’online marketing can be used both separately or as a part of bpm’online CRM suite – bundled with bpm’online sales and bpm’online service solutions on an all-encompassing low-code process management platform. Bpm’online CRM allows for the streamlining of engagements across the entire customer journey.
“In the fast-paced business environment, marketing professionals expect software to make lead management process both easy and highly efficient. Bpm’online equips businesses with powerful tools, capable of amplifying their marketing efforts and ensuring top-notch customer engagement,” said Katherine Kostereva, CEO and Managing Partner at bpm’online. “This year we moved to a Leader position in the Gartner Magic Quadrant for CRM Lead Management, and we believe this recognition is a result of our consistent focus on helping companies accelerate,” she adds.
Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 23 September 2019
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from bpm’online.
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