As part of the Forrester Wave evaluation, 11 significant vendors of CRM solutions for midsize organizations were assessed based on 36 comprehensive criteria grouped into three categories: Current offering, Strategy and Market presence. The evaluation in the Forrester Wave looked at the product strength of each vendor’s products across a spectrum of CRM capabilities: sales force automation (SFA), marketing automation, customer service, field service, eCommerce, business intelligence, and platform and architecture.
The report noted that “bpm’online aims to standardize omnichannel customer engagement by delivering intelligent experiences across the sales, marketing, and service journeys… Bpm’online has excellent support for role-based sales processes, solid marketing and customer service capabilities, and fair field service and eCommerce capabilities. It delivers this on a single, unified platform with engaging user experiences that customers rave about. These capabilities are infused with very strong process management to standardize guided selling and customer service workflows. Predictive decisioning optimizes product offers, next best steps for marketing campaigns, opportunity management, and customer service processes.”
Recognition as a Leader in this highly regarded CRM evaluation was preceded by bpm’online’s significant investment into innovation and continuous enhancement of its products to serve the evolving needs of businesses globally. Thousands of customers worldwide leverage bpm’online as a core technology for their customer-facing processes, helping them meet key challenges and capitalize upon every opportunity.