Over the past year we have seen significant changes in everything from the new ways of gathering customer data to more effective ways of servicing, which marked a new era of omnichannel. And while 2016 promises to bring businesses even more techniques to grow and expand, 2015 left us an exceptional legacy of knowledge to help brands learn how to increase win-rates by aligning marketing, sales and service as well as how to enhance the customer-facing processes in order to keep pace with the ever-changing business environment in 2016.
These top 3 CRM thought leadership assets will bring more light on how to save money, get a higher ROI and drive better business results by adjusting business processes and connecting the dots between marketing, sales and service.
1. Webinar with Paul Greenberg: “Aligning Marketing, Sales and Service to Build a Revenue Machine”
Recent studies indicate that organizations that have aligned marketing, sales and service achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue.
In this webinar Paul Greenberg, the author of the best-selling ‘CRM at the Speed of Light’, and Managing Principal of The 56 Group, LLC shares his expert perspective on the values of interconnected marketing, sales and service processes and how they can help shape seamless customer experiences that move inquiries from leads, to deals, to loyalty.
Also, after watching the webinar you will learn how to enhance the customer journey, and how to identify and fill the gaps across the pipeline. Watch the Webinar>>
2. eBook: “Connecting the dots between marketing, sales and service”
This eBook presents the key factors that help businesses maximize revenue and overall performance due to the efficient process of sharing data between departments for better collaboration and improved customer experience. With this study you will learn why integrating marketing, sales, and service on a single platform is essential for creating a distinguished 360-degree customer profile. Download the eBook>>
3. eBook: “What does business process agility really mean for your business?”
Through 2017, insufficient business process management (BPM) maturity will prevent 80 percent of organizations from meeting the desired business goals with their digital business strategies. This eBook will give you more insight on how to streamline business processes and how to get higher ROI by continually automating and adjusting them. Also, this eBook outlines the way of adjusting processes quickly and easily by using the advanced CRM technology. Download the eBook>>
These materials will help brands to leverage all of the market changes to their advantage. And the earlier they start, the more time they’ll have to adjust and reaping the full benefits of advanced CRM tools to attract the attention of consumers and service them better in 2016.