Marketing Lead

Bpm’online is one of the fastest growing enterprise SaaS companies in Boston, with a global team of 550+ dedicated professionals. With amazing opportunities ahead of us, bpm’online is expanding its marketing organization. We’re excited to open a brand new position of Marketing Lead to make a significant impact on our global marketing efforts and bottom line.
Bpm’online has been highly recognized by key industry analysts, such as Gartner and Forrester. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide.
If you have extensive experience in marketing in software industry, this is a fantastic opportunity to move your career to the next level!
The role will be based in Boston, Massachussets.
  • Defining a marketing strategy, building and executing a marketing plan
  • Building brand equity, defining messaging and brand positioning
  • Working on strengthening company’s position as a thought leader and solid contributor to the CRM and low-code industry agenda
  • Overseeing lead generation campaigns
  • Leading marketing communications, including PR, AR, content creation and distribution
  • Building and cultivating relationships with media, bloggers, influencers and general public
  • Overseeing product marketing
  • Demonstrating visionary approach at all verbal and written communications
  • Organizing and orchestrating bpm’online events globally
  • Utilizing different channels, both digital and off-line, to deliver bpm’online message
  • Maximizing the mix of marketing levers - content, advertising, partnerships, PR, events, influencer marketing - in building brand awareness and demand generation
  • Bringing new, creative initiatives to accelerate brand growth
  • Managing a dynamic team of marketers
  • Bachelor’s degree
  • 8 years of marketing experience
  • Experience in software, especially SaaS industry
  • Strong analytical skills
  • Strong writing background, especially in mastering complex IT collaterals
  • Demonstrating leadership / people skills
  • Opportunity to work in a world leading software company
  • Enormous opportunities for professional and career growth
  • Competitive compensation
  • Comprehensive benefits package