What is CRM application?
CRM applications are used to bridge the gap between marketing sales and service activities, and therefore allow companies to nimbly manage every step of customer interaction – from lead generation to account maintenance.
The term or abbreviation – CRM – stands for the Customer Relationship Management system. One of the most important functions of CRM apps is keeping all the information on customers and transactions. Earlier companies stored all the data in Excel, in huge tables, and it was hard enough to find the required information. CRM apps allow to keep data in convenient cards, and the whole history of interactions with the clients is presented in chronological order – from the first call to the purchase. Powerful CRM apps enable you to store phone conversations, save important documents, invoice client in one click, write emails directly from the system, create reminders, for example, to prepare a business offer, etc.
Acquire more customers
CRM applications help companies acquire and convert prospects into new customers through building awareness, analyzing behaviors, defining target audiences and delivering the right messages to the right people.
CRM apps aim not only at increasing the number of new customers, but also at improving the lifetime value of the existing ones. By automating customer-centric processes and using consolidated customer data from multiple sources, companies can provide a more personalized approach resulting in better customer loyalty.
Deliver great customer experience
The ultimate goal of a customer relationship management application is to increase revenue through the continuous delivery of an outstanding customer experience. Timely and personalized approaches to each and every customer will improve customer loyalty and result in repeat sales.
Boost your customer experience with the bpm’online CRM app!
Marketing automation app
The bpm’online CRM application is a great tool to drive demand generation by understanding prospects’ needs and delivering personalized communication in order to transform them into sales. Marketing automation tools in CRM apps include, but are not limited to database management, marketing campaign automation, lead management, email marketing, event management, communication tools and analytics. Bpm’online allows to effectively segment customer database to address customer needs in a more personalized way.
Sales automation app
Bpm’online sales automation tools enable sales professionals to efficiently manage the complete sales cycle – from initial contact to order, and successful cross- and up-sales. Sales reps can take advantage of the app’s powerful features such as sales forecasting and planning, opportunity management and field sales management. Single window for order processing enables to manage orders with no efforts: predefined templates allow to easily create new orders and invoice the client in a single click.
Service automation app
Bpm’online CRM software for service automation enables service agents to work more efficiently and constantly deliver high-level service to customers. The solution includes such important features as omnichannel communications, case management, contact center automation, service catalogue, service level management, knowledge base and analytics, etc.