Tools supplied by the best marketing automation platform
When you implement the best marketing automation platform, you receive a set of tools that spans all areas of business. From sales to sales-channel support, marketing, after-sales support, and even the automation of internal processes such as support desk communication. You can use our leading CRM software to jump-start an existing campaign – refining it via a clear overview of your customer’s experience or even tweak your mobile site for better conversions.
Marketing automation allows you to segment any internal process into a workflow which you can then analyze, compare, and adjust accordingly to what is optimal for your business. Good CRM software can manage not only lead information, customer data, and sales metrics. A robust automation platform like bpm’online captures leads and prospects, lead management from nurturing to handoff, customer experience metrics, detailed customer history, and a range of customizable marketing tools. Once you’ve worked within the framework of this leading CRM, you’ll see why it’s the best across the board.
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Bpm’online marketing software features
The rich feature-set supplied by bpm’online marketing delivers everything to keep your sales team, marketing, and management at the top of their game. Let’s take a closer look at the software:
Using bpm’online’s 360° customer view, tracking consumer purchase behavior, and monitoring key customer trends has never been easier. It gives you extensive socio-demographic data tracking, including company size, location, events, contacts, notable staff, and any other custom field you’d like to add. This allows management to truly understand your customer’s preferences. With the support of this insight, personalized channels of communication can be created. All of your data is updated automatically thanks to bpm’online intelligent data enrichment capabilities. With no added effort, your automation platform even pulls up-to-date info from social media profiles, email databases, and more. You’ll even know their browsing habits on your site.
Our marketing automation platform gives you in-depth website behavior tracking capabilities. All activities are tracked from your customer’s first visit to your site. A lead profile is created and extensive reporting is then available. Detailed metrics not only give your marketing team insights into how to shape your customer portal, but management benefits from knowing exactly which marketing channels & campaigns are performing the best. With the added integration of omnichannel marketing software support, including email integration for almost any platform, guiding your growth according to the behavior of your visitors is simpler yet superior to other automation products.
Bpm’online marketing captures each step of the sales process, from lead qualification to the hand-off to your representatives. Detailed analytics on leads lets you determine how to handle your prospects. From easy-to-understand dashboards, all of your leads can be analyzed and compared using any filter or combination of criteria you prefer. You’re given information covering conversion rates, efficiency, quantity & source. When your customer is ready to make a sale or place their order, the correct process can be implemented in just one click. Lead management is comprehensive, time-saving and your managers will love features like lead nurturing and automatic lead scoring. Leverage your customer interactions data by using one marketing platform to correlate everything.
From bulk emailing to the extreme ease-of-use, marketing campaigns within bpm’online are outstanding. Our automation platform snaps straight into the software of professional email service providers such as Elastic and UniOne, while connecting to Microsoft Exchange. UTM codes tracking lets you analyze all of your conversions, looking at each step of the journey from email to the site visit itself. You’ll always know exactly how successful your campaigns are. Using our marketing tool, you can limit the number of messages sent to customers across any interval, while delivering detailed subscription options to keep everyone happy. Setup your target conversion rates and compare campaigns, marketing channels, and more in real-time. Transitioning between concepts and implementing your idea is made quick and easy thanks to the complex multichannel segmentation and lead management.
Our marketing automation software delivers the best bulk email analytics around. Pre-configured dashboards and reporting give you access to a full selection of metrics. Deliveries, open rate, bounce rate, even the number of emails ending up in spam – bpm’online covers it all. In addition to exceptional personalization options and automation, managing an email marketing campaign could not be more effective. All of the info you could hope for is at your fingertips, ready to help you determine what the next optimal move is for your sales, marketing or support.
Our management CRM interface incorporates access to all of your marketing efforts. From bulk email campaigns to website visitors, social media to mobile marketing, you’ll never miss a hot lead. Funnels can be created between different marketing mediums, while intuitive segmentation makes all of the automation easy. Every department of your business can be streamlined towards revenue, no matter how disconnected the vertical or type of advertising. Online efforts can be compared to print campaigns and more, with our marketing solutions supplying reporting and analytics to any part of the staff body. Your best performing channels can be further streamlined using the insights granted by bpm’online’s expansive profiles. Allowing a clear view of all best performing sources, marketing will be more cost-effective and you’ll land more lucrative leads.
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How the best marketing automation software can help you
These are just a few of the many features bpm’online marketing provides. You’re also given a system designer with drag-and-drop automation design, expansive productivity tools, and complete customization of the entire package. Automation is made simple enough for any staff member to find benefit from our total CRM solution. With out-of-the-box processes readily available to craft everything from document approval systems to team management, our software is highly intuitive. Identifying bottlenecks in sales and support no longer takes devoted time and extensive comparisons of staff members. When you use bpm’online marketing, keeping track of your team performance is as easy as never before!