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Campaign management in marketing: what it is and how it works

In simple words, campaign management is a scope of activities centered around planning, execution, tracking, and analysis of a marketing initiative. Most businesses launch marketing campaigns to get potential buyers thinking about a specific problem that can be solved using their products or services.

For those business owners whose goal is to launch successful marketing campaigns on a regular basis, adopting a professional campaign management software should be of the utmost importance. In addition to opting a powerful marketing CRM, it is also important for you to have a clear understanding of what your audience is interested in. You should be aware of the problems your customers are trying to solve and think of the tactics that would grab their attention. These are the basics of creating an effective marketing campaign that leads to conversions.

Why implement campaign management software

In 2018, the importance of campaign management solutions cannot be ignored anymore – such tools are able to handle a vast number of multistage campaigns and automate personalized campaigns. Campaign management software is good at segmenting, sending and keeping track of all the electronic campaigns within your organization. Below you can find the most essential reasons why business owners implement a campaign management system:

  • Lead time reduction: campaign management software enables to launch, schedule, quickly coordinate, and monitor marketing campaigns across different channels. The marketing campaign execution now can happen in just a few hours. As a result, the lead time (the amount of time between process initiation and completion) for campaign rollouts is significantly decreased.
  • Improve campaign effectiveness: efficient marketing solution allows for tracking the efficiency of your campaign as well as finding things that are not working. By using A/B testing, marketers can gauge the probability of success of two different campaigns. By tracing the progress of a marketing campaign, marketers can find what is working and what is not.
  • Personalization: customization and personalization are the primary reasons why more and more organizations are opting for campaign management software. According to statistics, personalization significantly improves customer satisfaction and eventually conversion rates. Marketers can relate specific behaviors to individuals and then modify emails, landing pages, and offers.

If chosen wisely, a campaign management solution lets the marketers shorten planning and allow seamless collaboration across the entire marketing team.

Boost your marketing ROI by implementing a first-rate campaign management software.

What to look for in a campaign management software

Today, there are dozens of marketing automation tools available on the market – and selecting the right one is the key to making it work for your business. When deciding on your campaign management software, there are some aspects to be considered. Make sure that the chosen solution fits your business size and that it is easy to use. Getting to know the total cost of the software is also a good idea.

Professional marketers suggest selecting a multichannel marketing automation software. Ensure that the software provides the ability to interact with your customers in ways other than just email. Also, ensure that analytics is built in and will provide you with informative metrics on the performance of your campaigns. Analytics helps determine the effectiveness of your marketing campaigns. Also, analytical reports are useful for your sales reps since they need to work in sync with marketing team, making sure that the messaging is consistent and on brand.

Apply the power of bpm’online marketing to improve your marketing operations and grow your revenue faster

Bpm’online marketing – your reliable marketing automation solution

Bpm’online marketing is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. This software is committed to covering the full spectrum of marketing needs. It comes complete with the best practice processes for efficient lead management – from demand generation to lead nurturing, to final hand-off to sales.

With bpm’online marketing, storing information about your customers is as simple as it can be –understanding your customer preferences and building efficient personalized communications became much easier.

Intelligent segmentation capabilities allows for segmenting your database and building data selections of any complexity. Another great thing about the system is that it helps to track visitor behavior on your website and enables users to identify lead generation channels and sources. Personalized email marketing, event management and advanced productivity tools are also available in bpm’online marketing.

Explore the full spectrum of bpm’online marketing capabilities

360° customer view

The solution allows users to obtain a complete view of their customers. With bpm’online marketing, storing information about your customers, including their industry, company size, geography, noteworthy events, contacts’ career history and others is easier than ever before. Thanks to bpm’online marketing, understanding customer preferences and building efficient personalized communications is just as easy as can be!

Segment builder

This feature allows users to segment their database and build data selections of any complexity. Now, users can easily build custom target segments based on the data stored in the system, such as the history of orders and requests, responses, interests and needs. What’s more, filters for creating dynamic groups of accounts and contacts are also at your disposal.

Professional lead management

The system enables users to identify lead generation channels and sources. All information is collected in the lead profiles and is also displayed in dashboard analytics. Users can effortlessly track lead sources and evaluate the effectiveness of lead generation channels used in their marketing campaigns. Focusing efforts on the best performing channels became much easier.

Efficient business process management

With bpm’online marketing, you can automate any internal process – from document approval to collaboration on complex projects involving multiple teams. The system provides a complete set of tools to manage business processes, including process modelling, execution, monitoring and analysis. Take advantage of the industry best practices to ensure the maximum efficiency of business process management at your company by adopting bpm’online marketing.

Advanced productivity tools

A comprehensive set of tools allows users to plan their work, tasks and meetings in their calendar within the system. Bpm’online marketing enables users to create personal or group tasks linked to contacts, opportunities or documents. Another great advantage is that now users will instantly get notifications and reminders in a notification panel. Additionally, users have access to a complete call history – finding the recently contacted customers is not a problem anymore.

User Interface customization

Bpm’online marketing provides extended capabilities for user interface customization. Customize the system to fit your unique business needs and requirements. Easily rearrange, add and remove lookups, data fields or entire pages. The application provides wizards and designers for objects, pages and processes. You can use these tools to change the data views or business logics without programming.

More bpm’online marketing features

Website behavior tracking tool

In addition to tracking visitor behavior on the website, the system enables to identify lead generation channels and sources. All information is collected in the lead profiles and is also displayed in dashboard analytics. Track lead sources to evaluate the effectiveness of lead generation channels used in your marketing campaigns and focus your efforts on the best performing channels.

Intuitive campaign designer

Bpm’online marketing is the perfect tool for creating efficient multichannel campaigns. Users can easily plan campaigns using the simple visual campaign designer and define conditions for transitioning between campaign stages. Set up the criteria for target conversion rates and campaign completion. It is also worth mentioning that the solution offers tools to monitor campaign progress in real-time.

Event management capabilities

With bpm’online marketing, users can plan and manage different kind of events in just a few clicks, be it promotions, advertising campaigns, conferences or webinars. The system also allows users to track dates and locations. Additionally, you can segment target audience based on required criteria, plan budget and assign team, as well as track responses connected to event.