Cloud-based Email Marketing Software at a glance
Email marketing is an important tool for working with the target audience and promoting something online, enabling direct communication between business and customers. The goal of such efforts is to strengthen loyalty and increase sales.
This marketing method contributes to the creation and strengthening of high-quality relations with the audience, increases the rates of repeat sales, and also gives the opportunity to promote new offers and promptly collect the opinions of the audience. In addition, many marketers believe that email marketing can increase the efficiency of up-selling and cross-selling faster and cheaper than, for instance, targeted ads.
Effectively organized online email marketing can help you do the following:
- organize effective communication with the potential customers
- acquaint potential clients with your brand
- get the required actions from your subscribers (“likes” for your posts, following the links, leaving comments)
- win back inactive loyal customers
- avoid attracting additional advertising resources
- segment the base of subscribers and completely automate sales pipeline
- build long-lasting and strong relations with the target audience
The measures of email marketing effectiveness can be defined according to such parameters:
- The more target recipients you have, the more benefits email marketing brings to you
- The main methods of increasing this metric are constant testing and optimization of headings and content.
- This metric displays how many recipients, who have opened the message, have performed the targeted action. The main factors affecting this indicator are design and content.
- Quality email marketing is supposed to have about 1-2% of unsubscribed recipients. This figure is usually considered to be the norm for the subscription base of commercial newsletters.
- The coefficient of purchases made by the recipients after the transition to the placed link – to the resource with the advertised offer. This coefficient depends both on the quality of the message, and on the effectiveness of the resource / landing.
Number of subscribers
Click Through Rate
The number of unsubscribed recipients and messages marked as spam
Powerful email marketing software will help its users with not only technical aspects, but also with design, personalization and testing.
Boost your marketing processes with bpm’online web-based Email Marketing Software!
Advantages of bpm'online Email Marketing Software
Bulk emails in just a few clicks
Make the most of your email communications with minimal effort! Easily send bulk emails to a target audience and track responses. Segment the audience and schedule bulk emails with a few clicks of a mouse.
Identify customer interests by analyzing bulk email clicks. Leverage the click diagram in bpm’online marketing to identify the best time for communications with your audience. Use the click heat map to identify the most popular links in bulk emails and better understand your audience’s interests and needs.
UTM codes tracking
Get detailed analysis of customer activities on your website. Use UTM codes to analyze conversions and track the entire journey of those customers who come on your website from bulk emails.