Advantages of CRM with marketing automation
Tracking lead sources
The system not only helps to track visitor behavior on your website, but also enables you to identify lead generation channels and sources. All information is collected in the lead profiles and is also displayed in dashboard analytics. Track lead sources to evaluate the effectiveness of lead generation channels used in your marketing campaigns and focus your efforts on the best performing channels.
Lead nurturing campaigns
Stimulate your prospects’ interest in your products or services through automated lead nurturing campaigns. Build multichannel campaigns of various complexity, considering prospects’ responses at each stage. Intelligently nurture your leads until they become sales-ready and convert into new opportunities for your business.
Obtain a complete view of your customers. Store various information about your customer that include industry,company size, geography, noteworthy events, contacts’ career history, and many more in bpm’online marketing. Get to know your customers better, understand their preferences and build efficient personalized communications.