Advantages of customer relationship software
Understanding customer needs and preferences
Keep track of the changing customer needs and match them with the appropriate product or service. Manage the evolution of your customers’ preferences by offering them products and services that might interest them in the future. The system allows tracking changes in customer preferences, as well as creating new ones.
Interactions and communication history
Build relationships with customers based on a complete history of their communication patterns. Bpm’online sales keeps track of every interaction with an account or contact, including meetings and calls, contracts, orders and invoices. This enables you to evaluate the progress of your relationships, change your approach to achieve better results and make well-thought data-driven decisions.
Personalize your communications with customers to increase sales. Start emails with a personal greeting and personalize email content using macros in bpm’online marketing.