Abundance of the software on the market makes one ask what is the best way to digitize marketing and what advantages does CRM with email marketing has over others. Well, the answer requires a complex approach. CRM with email marketing functionality has an unbeatable advantage of clear visibility of all the steps, ways and tricks needed to supervise, adjust and monitor all the activities and consequently reach your target. Unlike precise and specific emailing tools that can make the bulk emailing easy, they will not be able to provide you with analytical information or even simple history of emailing the contact.
Magnificent performance of the bpm’online CRM with email marketing functionality
As they say, it all starts with the client. In addition, from there it is for the marketers to adjust and analyze subtle changes of client preferences. Therefore, we all can agree that client visibility, history of actions and interactions, not to mention, the complete data available for marketers to work with are essential for the effective work. Bpm’online ensures automatic smart data enrichment and full history of client preferences and their variations, covering it with the strong analytical tool that will help with the analysis of the data. All this gives this particular CRM a good start.
Next on the agenda is the work with all that data already gathered and easy to access. Sometimes, you could be even overwhelmed by the number of the information so with the bpm’online you can choose what to base your next steps on. Segment your client information and make sure to group it correctly to create personalized and relevant targeting campaigns. As the recent researches showed, targeted marketing campaign with the more personal approach gives much better respond rate.
But how to get personal with someone you have no idea about? The system makes it easy for you with the website behavior tracking. The information gathered upon the registration, like main data on the client, the pages he visited etc. gives you an idea where to start. The tracking capabilities that enrich the lead with the further information the longer potential client is on the site and so on will give you some ideas on lead generation sources and channels. And always loyal analytics will help with the analysis.
Moving on and further up the sales pipeline, captured leads require qualification. In order to make sure that all contacts were attached to the corresponding accounts and there are no information gabs and the data was enriched from open sources, as system so kindly does for you. After that, the lead is ready to be handed-off to sales.
We regarded the short cycle of the marketing circle but what if we need some nurturing as we usually do? Check out the extended functionality of the bpm’online:
Intuitive campaign designer
Create multi-channel campaigns with the intuitive campaign designer that allow users to define and control every transition point of the campaign, not to mention it gives users clear visibility of the whole plan so that they can identify any possible issue to prevent them. It goes for your nurturing campaigns that gives you a capability to intelligently nurture your leads into opportunity, growing client’s interest with considerate and relevant targeting emailing. As well as trigger emails that will allow you to build more personalized communication with your prospect.
And talking about personalization, the system gives you an opportunity to design and test your content before bulk emailing. Personalize every email you are sending – the system provides almost limitless opportunities for multichannel communication. That also includes analytical stats and data that will be available for you to make sure your campaigns run effectively and will reach the desired target.
Now to the additional capabilities that will perk your interest and satisfy your most demanding requests for the CRM with email marketing functionality.
Event management tool
How about the event management tool that will give you the capability to easily arrange and manage the most complex and numerous events? Bpm’online provides you with the analytical data on the event as soon as it is over and turns prospects into leads right after the data is put in the system.
Business process manager
Bpm’online business process manager provides you with the possibility to create business processes of any complexity and run them through the system, determining the weak spots before the implementation.
Enterprise social network
Along with your calendar, emails and calls always available to you within the system, enterprise social network will keep you in touch with your colleagues and so no news will be a surprise.
Several languages in the same interface
And the cherry on top of the bpm’online CRM is that you can always customize the system for you and your customers. Multiple languages are not a problem anymore – the system can support several languages in the same interface.
Hope you are ready to start a new marketing journey. Your prospects are waiting for you, let us help with the automation and give your marketers the time to run their creativity wild.