The best marketing automation platform for your business
Leverage multichannel communications and get a better understanding of your customers by employing out-of-the-box best practice processes for efficient marketing automation.
What is marketing automation platform?
In today’s hypercompetitive business environment, various companies need to devise innovative strategies to attract new customers faster. Coordinated workflows are the key to a successful business, as it is your marketing team’s responsibility to produce as many high-quality leads for the sales department as possible. Marketing is no longer solely about PR or brand awareness. Nowadays, marketers are measuring the performance of their campaigns in accordance with strict KPIs. At the same time, marketers are multitasking, and they have to manage various responsibilities like lead generation and lead nurturing. The best solution for any enterprise is marketing automation software. Exploiting all available communication channels to reach your potential clients, keeping potential buyers warm until they become sales-ready and analyzing the progress of marketing campaigns would be extremely time-consuming tasks if there weren’t for top marketing automation platforms like bpm’online, which is a technological toolset developed to automate key marketing operations. The deployment of a powerful marketing automation platform improves the productivity of your marketing department with the following features:
- Customer database segmentation
- Marketing campaign automation
- Lead generation and distribution
- Email marketing tools
- Event management
- Collaboration tools
- Knowledge management
- Integration capabilities
Why should you use marketing automation platforms?
Bpm’online marketing software enables companies of all types to streamline, automate and evaluate marketing activities from demand generation to lead management, eventually devolving to sales. Marketing teams and professionals can benefit by determining specific workflow values and outcomes that are then stored and executed by automated marketing platform.
Start improving and optimizing your marketing efforts with understanding your data. With bpm’online, you can control your entire performance while getting a 360-degree view of the people who matter most. Send mass emails to your target audience, track new leads and easily transform them into opportunities step by step following the best practice out-of-the-box processes, increasing efficiency of marketing campaigns and minimizing human errors.
Best marketing automation platform to ensure the ideal customer journey
Let’s take a closer look at some of the most effective features that a marketing automation platform has to offer:
Website behavior tracking
Website behavior tracking enables you to get a better understanding of who your potential customers are. With website behavior tracking at your disposal, you can get an opportunity to find out who is actually interested in your products or services and who is just browsing. For example, you can discover what specific pages the person visited and how much time they spent there. In addition, your marketers will know the location, time of visit and so forth. All of the aggregated data are automatically sent to the marketing automation platform and attached to lead’s profile.
Give your company a competitive edge with bpm’online’s marketing automation platform
Online marketing platform not only aids in tracking visitors’ behavior on your website, but also enables you to identify lead generation channels and sources. All data is stored in the lead profiles and is displayed in dashboard analytics. You can track the efficiency of lead generation sources used in your marketing activities and keep your focus on the best performing channels while improving the underperforming ones. Automated lead qualification is another useful feature that your marketers will definitely appreciate. You can link the leads to relevant accounts and enrich lead data with insightful intelligence that can be leveraged during sales follow up.
Enterprise Social Network
In order to boost the productivity of your marketing team and improve collaboration of your marketers, bpm’online has developed its own communication platform that is called the Enterprise Social Network (ESN). ESN has the look and feel of everyone’s favorite social network. It has been developed for employees to keep their finger on the pulse of their marketing campaigns, projects, deals or even contacts from various channels with an option to comment, share and “like” different posts in the newsfeed. You can also use the ESN in the bpm’online mobile app as well.
Mobile marketing automation platform
The need to access critical customer data using different gadgets at any given time and location has made mobile automation platforms extremely popular. That is why there is a need for the best mobile marketing automation platform for your marketers to access the necessary customer information from any device. You can schedule your activities, meetings or calls using a smartphone or a tablet. Save all your presentations in the knowledge base and show them during a customer meeting right from your mobile device. Update and add a contact, account and lead information to the system as a result of the meeting for future references. You can even use the mobile app offline – data will be instantly synchronized as soon as you get back online.
Personalized email marketing
Customer satisfaction is the most important indication of your success, thus the strategy of customer centricity affects every aspect of a business. Marketing teams not only need to determine their target audience appropriately, they also need to address each of their leads personally. An individual approach to every customer is essential if you want to establish a community of loyal customers. Leverage the capabilities of contact management tools to personalize your communications with clients. Start emails with a personal greeting and personalize email content using the built-in content designer. Make the most of your email communications with little to no effort! Segment target audiences, schedule bulk emails, send bulk emails to a target audience and track responses with a few clicks of a mouse.
Automated lead nurturing campaigns
Lead nurturing is an important process that concentrates on educating sales qualified leads who are not yet ready to buy. You can have a better understanding of your buyers’ needs and preferences based on who and where they are in the buying process. You can keep your prospects engaged by providing the most relevant and engaging content for their particular situation. Improve the efficiency of your lead nurturing campaigns by providing engaging content until your leads can be transformed into opportunities. A powerful marketing automation software allows you to monitor sales-qualified leads and automate content delivery through different marketing channels.
Bpm’online’s marketing automation platform provides a comprehensive set of tools to help businesses improve their marketing efficiency and stay ahead of the competition:
- 360° customer view
- Lead management
- Marketing campaign management
- Event management
- Collaboration tools
- Business process management
- Knowledge management
- Synchronization and integration
- System designer
Bpm’online has been widely recognized as one of the best cloud CRM solutions by key industry analysts, receiving multiple awards
Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
and The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
as well as included into The Forrester Wave™: Dynamic Case Management, Q1 2018.
Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2017 and the Gartner Magic Quadrant for CRM Lead Management, 2017; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.
Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.
Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.
CRM Magazine, the leading publication of the industry, named bpm’online the Leader in Enterprise CRM Suite and Midmarket CRM Suite categories of the CRM Market Awards 2017 by CRM Magazine. This is the third year in a row that bpm'online made it onto the leaderboard in Midmarket CRM Suite category, with impressive scores all around.
bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.
In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.
Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.
bpm’online is proud to be named the winner of the European IT & Software Excellence Awards 2013 - the pan-European awards event for IT, ISV and Telecoms channels.
Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.