Benefits of using the marketing campaign management tool
The system allows setting up criteria for successful conversions, as well modifying campaign flow in real time. Maintain constant dialogue with your prospects, gradually nurturing them. Create various types of marketing campaigns with bpm’online marketing: one-time campaigns, which can be set up manually or trigger campaigns that are launched as soon as customer fills in a web form on your website (or other trigger event happens).
Boost your marketing, sales and service performance with bpm’online!
Intuitive campaign designer
Create efficient multichannel campaigns with bpm’online marketing. Plan campaigns using the simple visual campaign designer and define conditions for transitioning between campaign stages. The system allows for the setting up of criteria for target conversion rates and campaign completion. It also offers tools to monitor campaign progress in real-time.
Use bpm’online marketing to plan and manage all events: promotions, advertising campaigns, conferences, webinars and other off- and on-line activities. The system allows to track dates and locations, segment target audience based on required criteria, plan budget and assign team, as well as track responses connected to event.
Evaluate your marketing efficiency and optimize marketing campaigns using bpm’online’s marketing analytical tools. Analyze campaigns by the number of generated leads and their conversions rates and obtain a 360-degree campaign view to identify bottlenecks. Target your efforts towards the most relevant audiences, channels and approaches.