Social networks have proven to be natural habitat for the new generation and incredible new world for the elder ones. So, why not study and approach them in the new way, when their tastes are openly displayed.
Modern CRM system is rapidly developing new ways of collecting data and enriching the profiles of potential prospects. Advertisement agencies are implementing contextual ads based on your net searches to offer relevant information. Consequently, the insightful CRM providers managed to combine the two in one neat package of the CRM platform in order to give marketers the possibility to analyze the received information and entice new clients. However, the trick is not in the attracting new prospects with the flashy signs and nonsensical offers. It is actually much easier than that. Thanks to the analytical tools, you offer people what they might need even if sometimes they have no idea they do. So, how does magic work:
The information from your site is being collected and divided into groups for more appropriate further contact.
The system covers gaps in the profiles using open sources of information and social media.
The set configuration adjusted to your particular requirements segments the target group to allow personal approach and relevant offers. Thus, you built a strategy, getting in contact with every one of your prospects in a more efficient manner.
The capabilities of the system give you a possibility to get in touch with every client in the preferred manner be it a call, email or text. You will be able to find out and try different approaches and all that from within the same system, with all the history recorded.
The bpm’online platform offers all of those possibilities. But let us check out marketing product capabilities to make sure your client and you will be able to get in touch, stay in touch and keep in touch through all the way from a prospect to the loyal customer.
- Cover all the bases with the 360° customer view
- Divide and conquer with segmentation
- Initiate the contact with the website behavior tracking
- Take care for the prospect with the lead management
- Automate your processes with trigger campaigns
- Connect with the personalized email marketing
- Keep in touch with event management
- Be unique with the business process management
- Run a tight team with productivity tools
- Adjust work environment to suit you with system designer
Collect and keep the details of your customer purchase, check out what might he or she be interested in. Keep the notes of the conversations and fill in the gaps with the smart enrichment tool. The system will make sure the data is not duplicated and the profile is complete for you to work with.
Group your potential clients in order to target them with the more effective marketing campaign that will be relevant. Set the parameters to segment prospects for personalized email blasts.
Monitor what is catching an eye of visitors and return clients to know what approach works best and what of your products and services are most in demand. Track the sources of your leads to understand your clients better.
Manage your leads with the surgical precision, not missing a single detail. Make notes and keep the history of interactions, get reminders to get in touch. Make sure sales will have all the necessary information to close the deal even before handing the lead off to sales.
Set the email trigger campaigns according to the significant activities or clients’ details. Design your own marketing campaigns with the intuitive campaign designer. Add lead nurturing activities to turn prospects into loyal customers.
Make sure to be close to your clients with the personalized emails. Design your own messages with the bpm’online visual content designer. Contact the client in the way it is convenient for him. Email, call or text him from the system, making sure to leave notes and comments for every conversation.
Plan, arrange and follow through with the annual, quarterly, monthly or weekly events. Small, big or enormous – the bpm’online system will help to keep track of everything and everyone and will remind to follow up later.
Elaborate your own unique business process based on the experience of the previously successful practices or create entirely new approach and implementation for your company only. Drag and drop tool available will let your imagination run wild with ideas.
Keep in touch with the team using the enterprise social network. Exchange news and details on the progress, discuss results and find the best approaches in the discussion. Keep everything on track with the attached and attuned calendar.
Want to be heard, seen and stay relevant? Try bpm’online social CRM – the platform that will make your clients fall in love with your products and services.