Key Differences between CRM and Web-based Contact Management Software
Every company needs to put their customers at the heart of their strategy, as clients are the source of revenue, which will consistently increase if your organization is able to satisfy even the most demanding clients. Web-based management software gains traction today as it allows companies to stay agile. To put it simply, online contact management software is a more elementary version of a Customer Relationship Management (CRM), which naturally includes contact management capabilities along with a rich set of other important features. Some businesses require a deployment of a complete CRM system, while implementation of a web-based contact management software is more than enough for other companies.
Cloud-based contact management system. Most likely, smaller organizations will not need a CRM, as a web-based contact management app will have sufficient functionality for a small business. Such solutions enable your team to access basic customer information, such as maintaining the single database of all accounts and contacts, their contact details, communication history, activities and calendars, etc. Contact management program is easy-to-use and does not possess abilities beyond tracking customer data.
CRM solution. Business owners, who require an extended range of capabilities, will definitely choose to go for the full implementation of bpm’online CRM. Unlike traditional online contact management software that only enables storing data in a structured manner, bpm’online CRM provides the ability to turn this data into an actionable insight, enabling organizations to constantly evolve customer-facing processes and align their marketing, sales and service activities on a single platform.
Advantages of cloud-based contact management in bpm’online
Create a unified database of all organizations and contacts you work with. Use bpm’online CRM to keep record of critical customer data, including key contacts, addresses, connections between accounts, communication history, etc., which allows to efficiently predict customer behavior and get a complete view of their needs and preferences. Enrich data through social media integration, search and merge duplicates, segment your target audience and analyze your customer database to constantly identify new opportunities.
Interact with customers and your team right from the system. Bpm’online delivers a comprehensive set of collaboration features, such as emails, phone calls, notifications and approvals, tasks and calendars and enterprise social network (ESN), etc. Highly customizable dashboards and reports will allow you to track important indicators and analyze overall business performance. Bpm’online also enables to effectively plan your activities and manage the tasks of your team. With this web-based customer management software, it becomes easier to track the performance of your employees, evaluating their productivity based on the completed tasks, activities, calls etc.
Bpm’online delivers a cloud-based contact management mobile application enabling instant access to all critical information about customers from any portable device – smartphone, tablet or laptop. The application has the same social look and feel across all known devices, allowing to always have the needed data at your fingertips.
Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
and The Forrester Wave™: Dynamic Case Management, Q1 2018.
Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2018, 2017, 2016 and the Gartner Magic Quadrant for CRM Lead Management, 2017, 2016; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2018, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.
Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.
Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.
CRM Magazine, the leading publication of the industry, recognized bpm'online as a Leader in the Midmarket CRM Suite and Sales Force Automation categories, as well as named the One to Watch in the Enterprise CRM Suite in the CRM Market Awards 2018. This is the fourth year in a row that bpm'online made it onto the leaderboard in the Midmarket CRM Suite category, with superb scores all around.
bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.
In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.
Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.
Bpm’online has been named as Leader in CRM Software and Business Process Management Grid® Reports by G2 Crowd, Summer 2018.
Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.