What does CRM system stand for?

CRM stands for Customer Relationship Management. CRM systems use cutting-edge technology to automate every aspect of your business processes to develop your business and increase revenue.

Try bpm’online software to learn how it can help you grow your business

We respect your privacy

What does CRM mean?

In a hypercompetitive environment, businesses need to overcome various obstacles if they want to stay ahead of the curve. Your marketing department has to manage sophisticated marketing campaigns, while your sales team needs to balance multiple responsibilities like opportunity management, sales forecasting and field sales management. At the same time, your customer support needs to process large volumes of inquiries if they want to deliver customer service of the highest quality. Luckily, bpm’online CRM is capable of boosting your business to create strong relationships with your clients and increase profits. Bpm’online products merge marketing, sales and customer service, efficiently managing the complete customer journey – from lead to order to ongoing account maintenance.

Advantages of bpm’online CRM

Business process automation

Bpm’online software effortlessly connects the dots between marketing, sales and service and delivers end-to-end processes to efficiently manage every single stage of customer interaction – from initial contact to repeat loyal sales.

Intuitive interface

The engaging interface of bpm’online transforms the way you use enterprise software. The system is user-friendly and easy to navigate. Bpm’online uses intuitive design language and the interface is as simple as your favorite social network.

Deployment availability

Bpm'online products are built on a single platform and available in both Cloud (SaaS) and On-Site. You can access the system from the servers of a certified service provider or use the application hosted on the in-house servers of the company.

Boost your marketing, sales and service processes with bpm’online CRM system!

Bpm’online marketing

Enhance your marketing team with the following features:

  • Customer database segmentation
  • Marketing campaign automation
  • Lead generation and distribution
  • Email marketing tools
  • Event management
  • Collaboration tools
  • Knowledge management
  • Integration capabilities

Bpm’online sales

Upgrade your sales department with these essential features:

  • Customer database management
  • Social media integration
  • Lead management
  • Sales forecasting tools
  • Opportunity management
  • Field force automation
  • Document management
  • Mobile sales capabilities
  • Complex data analytics

Bpm’online service

Transform your helpdesk with the following features:

  • 360° view of customer database
  • Omnichannel communication tools
  • Business process management
  • Contact center automation
  • Case and incident management
  • Service catalog management
  • Service level management
  • Knowledge management

Bpm'online has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management based on its completeness of vision and ability to execute

Bpm’online has been included in Gartner Magic Quadrant for Sales Force Automation, 2016

Bpm’online has been named a 'Strong Performer' in The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015 evaluation. According to the report, bpm’online received the highest overall score for the current offering among Strong Performers.

Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the CRM Value Matrix 1H 2016 for its unprecedented agility to modify processes on the fly.

Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.

CRM Magazine, the leading publication of the industry, named bpm’online the Leader in the Sales Force Automation and Midmarket CRM categories of the 2016 CRM Market Awards. This is the second year in a row that bpm'online made it onto the leaderboard in both categories, with impressive scores all around.

bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.

CRM Magazine, the leading publication of the industry, named bpm’online the Leader in the Midmarket CRM and Sales Force Automation categories of the 2015 CRM Market Awards. The company is the only vendor in the Midmarket CRM category to receive a 4.0 or better for every criterion.

Bpm’online has been included in Gartner Magic Quadrant for the CRM Customer Engagement Center, 2016.

Bpm'online’s customer and Europe’s leading B2B sales accelerator, SCi Sales Group, has become a winner of 2014 ROI Award for the 1281% return on investment that it received after implementing bpm'online CRM.

In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.

Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.

bpm’online is proud to be named the winner of the European IT & Software Excellence Awards 2013 - the pan-European awards event for IT, ISV and Telecoms channels.

For three consecutive years (2012, 2013 and 2014) bpm'online was named the CRM Watchlist Winner. One of the industry's most prestigious award is presented by Paul Greenberg, Godfather of CRM and visionary for the industry.

Bpm'online CRM has won the 2015 CRM Excellence Award, presented by CUSTOMER magazine. The 16th annual award has recognized bpm'online for being a true CRM partner to its customers and clients.

bpm’online was voted a ‘Customer Service Rising Star’ by CRM Magazine. The award is designed to recognize cutting-edge vendors whose products are “Meeting—and exceeding—customer needs.

In 2011 bpm'online was titled the CRM Idol 2011 in EMEA region. The judges of the contest evaluated bpm'online CRM as one of the most elegant process-based CRM applications.

Ready to get started?

Learn how bpm’online crm software can help you grow your business

Go up