What does CRM system stand for
Wondering what does CRM system stand for and how can it be used to improve your business practices, processes, and customer relationships? Well, CRM stands for Customer Relationship Management. The term CRM refers to the software used to provide meaningful data analysis concerning every interaction that a customer has with your business. Using key analysis and segmented reporting tools, CRM software lets you automate many business processes, raising your revenue and improving your customer’s experience.
What does CRM mean?
The simplest CRM system definition could be summed up as a software that collects and reports data centralized around customer relationship management. Yet feature-rich CRM software does far more than only assist you in analyzing the workflow of customer relationships – it touches every area of business. In today’s evolving market, we need the most sophisticated forecasting and reporting tools possible. Through bpm’online CRM’s diverse range of tools merging everything from omnichannel marketing to sales from lead to acquisition and customer service along every step of the journey, you are given the edge you need to compete and succeed in any industry.
What does CRM stand for - the broad range of CRM explained
The most complete way to define the term CRM would be the way that it refers to practices, processes and the general approach taken to managing customer interactions, sales, and lead acquisition. Good CRM platforms will integrate marketing, sales, customer service, and support into the toolset provided while using metrics from connecting aspects of business to draw a detailed report of enterprise and its relationship with customers. If you want your software to track every interaction while helping you formulate systems and strategies to capitalize on and maximize the effect of customer interactions, then bpm’online CRM software won’t disappoint you. Here, we will be taking you through a look at what CRM can do for your business while showing you key features of our leading CRM platform. After our explanation of what CRM software is and what it can do for your business, you’ll never be left asking ‘what does CRM system stand for’ again, but rather finding new ways that it can help you.
Stand out from your competition by adopting top-notch CRM software
What is a CRM?
The term CRM refers to specialized software that is designed to improve your relationships with clients, which delivers a selection of smart tools to improve your marketing, sales & support in many ways. From streamlining your workflow to helping shape a customer service protocol, which your clientele can relate to, there are countless benefits. As a strategic tool, features and functions such as the ability to track relationships within company structures, sales forecasting, and even field sales management, all help you decide on the best next marketing move and how to shift your customer interaction protocols & procedures. What does CRM stand for and what does a CRM do? In a sense, it helps management across sales, service & support do their job better by ensuring that customers and happy through strategic decisions & planning.
How bpm’online CRM can help your business grow
Bpm’online CRM is packed with tracking features that record every aspect of your interaction with your customers online. You are given a unified database with a 360° customer view that takes account and contact management to new levels of productivity and professionalism. From lead management to sales forecasting, website behavior tracking, email marketing, business process management, and service level management, bpm’online CRM software has it all. Correlating all of this information into a single database with a single point of contact, ownership, and management are given a total picture of their customer interaction profile, sales & marketing.
Improve your business performance and take your customer relationships to the next level by implementing bpm’online CRM
Advantages of bpm’online CRM
Internal automation is essential to productivity. With bpm’online CRM, you can automate almost anything from collaboration & team management to documents. With full process modeling, execution and a total analysis of every step along the way, management has clear insights. You can also utilize CRM processes for a flexible, adaptable way to guide your outcomes.
With account and contact management unified into a single database, bpm’online CRM software gives you a vastly superior customer profile. Record is kept of all contact so that you can better predict buying behavior and other key info. Social media data is pulled from sources such as Facebook and Twitter, while all other customer information criteria are also kept up to date automatically. If your sales portfolio finds that there is any information missing the system sends a message for the missing data. Your customer profiles are always complete.
Snapping straight into an Active Directory environment could not be easier while contacts are also imported from Microsoft Exchange. You can use Exchange and bpm’online CRM to manage mass mailing campaigns while data can be imported and exported to and from Excel. PABX integration is standard with even SIP supported and unlimited lines, while outlook and Google connectivity should go without saying but works flawlessly and seamlessly.
With support for a broad range of marketing channels, lead management within bpm’online CRM is outstanding. It verifies data automatically, guiding you through the entire process of lead management. All of your data in enriched using software-driven intelligence and perfectly prepared for your sales department.
Our sales forecasting within our CRM platform gives you a richer feature-set of smart filters that allows you to plan your sales volumes based on any criteria. You can also make comparisons across periods or according to any range of data you prefer. Probability and sales analysis projections can be analyzed and compared, helping you find the most efficient sales channels within your enterprise.
From the instant that your visitors land on your website, valuable information concerning their visit is stored in the form of cookies. All of this adds to your database and their lead profile within this robust CRM platform. Website behavior tracking lets you not only see where your leads came from but also which channels are the best to work.
If there is one marketing channel, which is forever evolving it is email and bpm’online CRM lets you take full advantage of this personalized channel. Bulk email is made easy taking nothing more than a few clicks to setup. With the support of a visual content designer, you will have engaging, attractive campaigns in minutes.
With the backing of our CRM platform communication panel, you can manage and track customer interactions better than ever. All case resolutions are completely transparent thanks to the Customer Portal addition, which snaps directly into all existing channels of communication from phone to email. Tracking day-to-day operations for efficiency and productivity has never been easier while your customers will love the way that they can have all their questions attended conveniently in one place.
Bpm’online CRM software handles all types of service agreements. SLA and OLA are managed from service activation to history, service agreement monitoring, and all types of vital statistics concerning the quality of service. The analytics are vital to supplying backing for any dispute resolution while also helping you know exactly where your feedback and customer satisfaction is at statistically.
What makes a cloud-based CRM a good choice?
All of the cost and time taken to implement and manage onsite IT is cut away when opting for a good cloud-based CRM. Gone is the need for dedicated resources while you also reap the advantage of tried and tested automated processes and guidelines spanning the whole of your business. Even if you are a business in its early stages, good cloud-based CRM is capable of scaling with your organization as it rises in size and value. There is almost no aspect of business, which could not be discussed when asked “What does CRM system stand for?” This feature-rich software system touches every area of business improving productivity, profitability and the overall management & customer experience.