In the era of the digitally empowered customers, marketers are becoming highly dependent on digital tools to collect customer data and reach demand generation excellence. The fusion of marketing and technology becomes a key catalyst for competitive advantage enabling marketers to deliver more personalized content to the right customers for the increased efficiency. As the pace of technological advancements continues to accelerate, marketing technologies also evolve and are enabling marketers to meet the demands of digitally native customers.
Companies that prioritize customer intelligence gain a competitive edge and win over the increasingly empowered customer. Tech-savvy marketers are able to make more data-driven decisions and are more entitled to help generate more sales with their marketing spend. The ability to more accurately observe, analyze, and predict customer behavior is all that will differentiate a successful marketing strategy.
Benefits of CRM for marketing
CRM (Customer Relationship Management) solution designed to serve the needs of marketing department provides marketers with the sophisticated tools to track the revenue and measure the effectiveness of digital marketing campaigns. As a result, it allows marketers to make better decisions regarding the future marketing investments. In the age of a customer, customer intelligence has become an indispensable and pivotal piece of the marketing tech stack. Thus, marketers need to significantly invest in the appropriate tools that provide deeper customer insights and deliver a better customer experience.
Marketers should focus on the marketing technologies that manage the execution and orchestration of marketing operations based on what customers do across all stages of the customer life cycle. Marketing CRM provides visibility and actionable analytics around the complete customer journey, and allow marketers to target the right audience at the right time and place with the most relevant content.
An intelligent CRM solution ensures the complete view of your customers, keeping all their preferences and interests in the centralized repository accessible for all marketers enabling them to provide exceptionally personalized multichannel customer engagements. Accurate and up-to-date customer data enable employees to delight the customers at any touchpoint through the entire customer journey. Blending innovative technologies with in-depth customer data arms marketers with the tools to launch personalized marketing campaigns and increase the ROI.
Make your business stand out from competitors by implementing first-class bpm’online CRM
Drive your business growth with bpm’online marketing
Bpm’online marketing is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. The software provides best practice processes for effective lead management – from demand generation to lead nurturing, to final hand-off to sales. With the following solution, you can rest assured your sales team focuses only on qualified and sales-ready leads. Check out the key features of bpm’online marketing:
The software lets you obtain a complete view of your customers. Store various information about each of your clients in just a few clicks. With bpm’online marketing, tracking customers’ preferences and their buying behavior is easier than ever before. Users can segment their database in various ways and increase chances of transforming prospects into customers by building personalized communication strategies. Furthermore, the system allows users to analyze the structure of their customer database adjusting and setting new parameters while tracking new leads. What’s more, bpm’online marketing provides high-end analytics tools that allow for evaluating the overall coverage of both existing and potential customers within the database
The system lets you segment your database and build data selections of any complexity. Users can easily build custom target segments like the history of orders and requests, responses, interests and needs. Using filters to create dynamic groups of accounts is also available. Building custom target segments based on the data stored in the system is another great option that bpm’online CRM provides. It is also worth mentioning that users can utilize filters in order to create dynamic groups of accounts and contacts. Use quick filters to divide the audience by interest, role or other criteria and create dynamic folders for audience segmentation. The main aim of customer segmentation is to help you be more relevant and better solve each customer's specific problems.
Wondering how to get personal with someone you have no idea about? With website event tracking tool, this task becomes an easy one. The information gathered upon the registration includes main data on the client, the pages he visited, the time he spent on the website. This information gives ideas on improving your marketing strategy. In addition to helping you track visitor behavior, the tool enables users to identify lead generation channels and sources. All information is stored in the lead profiles and displayed in dashboard analytics. Track lead sources on a regular basis to evaluate the effectiveness of lead generation channels used in your marketing campaigns. With bpm’online marketing, identifying the best performing channels is a simple as it can be.
The system provides advanced capabilities for better lead qualification. You can check lead profile accuracy and search for duplicate leads within a few clicks. Connecting leads to relevant accounts to enrich lead data with insightful intelligence is easier than ever before. Make sure you know all the details before transferring the lead into an opportunity or an order. Record the history of communications in accordance with the sales process. If the customer is ready to make an order, initiate the appropriate business process in one click. Use the action dashboard to focus only on key lead indicators.
Discover even more features
Extensive tools for campaign management
The tool lets you create efficient multichannel campaigns. You can plan campaigns and define conditions for transitioning between campaign stages. What’s more, the solution allows for the setting up of criteria for target conversion rates and campaign completion. Monitoring campaign progress in real-time is also available.
Exceptional event management
The system allows users to plan and manage the full spectrum of events, including promotions, advertising campaigns, conferences, webinars, etc. With bpm’online marketing, tracking dates and locations, planning budget as well as tracking responses connected to event is just a pleasure.
User interface customization
Bpm’online marketing provides extended capabilities for UI customization. With system designer, you can setup workplaces, show or hide system sections for different user roles, and even personalize the application by adding company's logo or changing the color according to your company’s style.