Why does sales fail to hit their quota even though marketing is reaching their lead generation goals?

A practical guide to aligning your marketing and sales teams for achieving sustainable business growth

Explore how to properly synergize marketing and sales to achieve better business results

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Key takeaways:

How better alignment of marketing and sales metrics can boost productivity and efficiency

Focus marketing and sales metrics to achieve common revenue goals

Combining marketing and sales efforts is the critical aspect for developing successful lead generation and customer acquisition strategies