Forrester is one of the most influential research and advisory firms in the world.
We believe bpm’online’s recognition as a Leader in the Forrester Wave™: CRM Suites for Midsize Organizations, Q4 2016
is based on our innovative process-driven CRM designed to deliver the agility to change processes faster than ever and align
marketing, sales and service on a single platform.
CRM lies at the heart of a great customer experience and is the only source of a competitive advantage. The revenue impact of a 10-percentage-point improvement in a company’s performance could exceed $1 billion, as measured by Forrester’s Customer Experience Index.
CRM must deliver consistent user experiences, business and administrator tooling, processes and workflows, security, permissions, and more across the suite.
Intelligence takes center stage. Today, leading vendors offer a range of packaged capabilities to infuse decisioning in customer-facing interactions.