Retail CRM

Automate loyalty programs of any complexity, make every customer interaction a top-notch experience with bpm’online’s retail CRM solution
Deliver superior consumer experience to reinvent retail

Bpm’online offers a robust retail CRM solutions with comprehensive capabilities to automate retail loyalty programs of
any complexity and run marketing campaigns aimed at building long-term relations with its customers.
Bpm’online’s applications help to gain a single view of your customers across channels and their purchase history,
allows for managing rewards cards and processing rules, develop marketing campaigns, and analyze marketing
activities efficiency.

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Marketing automation

Take advantage of bpm’online’s extended capabilities for marketing automation.

Tracking and analyzing customer interests and buying behavior: pages visited on the website, social media activity, email campaign response, purchases online and in retail stores, ratings and reviews
Customer segmentation based on social demographics, geography, buyer behavior, online behavior and interests to better identify and engage with each of customer segments
Automated multichannel marketing campaigns targeted for each of the segments, tracking the results of the campaigns and ROI
Manage promotional activities that drive purchases (promo budgets, time bounds, target audiences
Marketing resource management
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Coordinated loyalty and reward programs

Bpm'online offers a set of tools for retail to run efficient loyalty programs:

Managing various types of loyalty / reward campaigns: spend programs, point programs, discount programs, coupons, tiered, gift programs, etc.
Managing all the aspects important for successful loyalty program operation: processing rules, cards, bonuses, fraud control
Managing reward mechanics: creating processing rules (accruals and withdrawals) for different types of reward campaigns, capabilities to apply reward rules to specific products and customer segments
Running multiple programs simultaneously
Running collaboration programs for different brands
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Efficient customer data management

Obtain comprehensive consumer information to get a deeper understanding of customers and best tune engagement strategies to their needs.

Capturing robust customer data, such as purchase histories, profiles, wish lists, loyalty program information
Tracking and analyzing customer interests and buying behavior
Efficient customer segmentation
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Excellent service

Propel the level of service offered to the buyers with smart automation tools.

Contact center automation
Tracking all customer requests from different sources
Automating end-to-end business processes to deliver a seamless customer experience
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Contact us and let us demonstrate how your business can benefit from bpm’online CRM