Gartner’s Magic Quadrant for CRM Lead Management, 2016

Bpm’online, with its unique process-driven approach to CRM, has been recognized in Gartner’s 2016 MQ for CRM Lead Management

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CRM lead management integrates business process and technology to close the loop between marketing and sales. The market for CRM lead management applications continues to grow, evolve and mature. Gartner’s evaluation of lead management vendors will help you choose the solution that best fits your requirements.

We believe bpm’online’s recognition in this year’s Magic Quadrant is based on our innovative process-driven CRM designed to align marketing, sales and service on a single platform. Bpm’online offers robust tools to automate marketing campaigns, orchestrate lead management processes and boost performance, while reducing costs.

Gartner magic

The CRM lead management market continues to attract customers' interest and investment as they increasingly recognize the value of marketing automation and look to maximize their investments in CRM and SFA platforms.

41% of the reference customers ranked the impact of lead management programs on the achievement of sales and revenue objectives as very high; 34% said it was high; and 20% said it had medium impact.

One of the major market trends in the past 12 months is an “emphasis on increasing collaboration between marketing and sales departments, fostered by functionality within CRM lead management products.”

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