As part of the Magic Quadrant process, Gartner collected input from several hundred reference customers. Gartner’s evaluation of SFA vendors will help companies to choose the solution that best fits their requirements.
We believe bpm’online’s inclusion in this year’s Magic Quadrant for Sales Force Automation is based on our innovative process-driven SFA offering and strong customer service.
In 2015, the SFA market grew at an annual rate of 9.8%, to almost $6 billion, with almost all growth related to cloud-based revenue.
The SFA market is projected to grow to more than $9.4 billion by 2019, with SaaS-based solutions continuing to take a larger revenue share of the total SFA market
Eighty-four percent of respondents bought SFA solutions to improve operational efficiencies, and 62% to drive revenue growth
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