In the 1990s price was the main criteria corporate clients measured when choosing a bank. In 2004, this moved to technology. Now customers make their choice based on service.

Many authorities expect a rebirth of banking services to happen when banks change their approach to customer service and offer better service. Banks may implement this approach by:
  • Rationalizing product portfolios.
  • Reengineering sales processes.
  • Delivering greater personalization.
  • Maximizing cross-selling, up-selling.
Successful experience of implementing CRM in banking and unique knowledge of the realities of financial markets and their processes enable bpm'online to provide CRM solutions in banking sector (banking CRM software) for the following goals:

Corporate Banking

Retail Banking

Private Banking


Contact Center

Debt Collection