4 CRM trends to accelerate transformation in 2018 | bpm'online

Digital transformation reaches critical mass in 2018, as every industry now realizes it’s no longer optional. Most companies have gone through an initial phase of digitalization, typically focusing on multi-channel customer communications. However, digital transformation is a journey, not a destination; it is all about continuously evolving. In 2018, companies will shift to digitizing processes and operations in ways that support rapid change and innovation – focusing on ongoing adaptation.