5 golden rules of successful selling | bpm'online

In the age of digitally native customers, selling has become more challenging while companies spend billions of dollars on sales teams. Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. To close a deal, sales reps need to uphold to golden rules of successful selling. Savvy sales pros know that real sales success is achieved only when fundamental principles are applied.