Bpm'online, whose process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been included in Gartner Magic Quadrant for Sales Force Automation, 2016 (1) based on its completeness of vision and ability to execute. According to the report, bpm’online received high scores for core Sales Force Automation (SFA) functions and its ease of configuration and modification. Sales Force Automation is a fundamental technology of how companies execute their business processes.