Artificial intelligence (AI) and machine learning are the means to injecting intelligence into sales processes and testing BPM capabilities to their limits. Over 70% of owners and executives said that to "better leverage big data and analytics in business decision making" would be a high or critical priority over the next 12 months. The challenge for process-focused organizations is how to adopt and harness this tremendous potential of AI and uncover all the powerful capabilities that machine learning provides for sales teams.