In today’s fast-paced digital environment where customers have unlimited access and are well-informed about your brand and products, marketing and sales departments can no longer stick to their siloed mentality. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. For this reason, utilizing AI-powered tools can enable marketing and sales professionals to have more beneficial collaboration and better data sharing in order to reach common business objectives and cultivate a culture of honesty and transparency.