With over 2.5. quintillion of data created daily, organizations struggle to structure and use it in the right way. Artificial intelligence (AI) emerges as a game-changer for marketing teams. It enables marketers to build more effective marketing strategies with intelligent segmentation, predictive lead scoring and next-best-action marketing capabilities. As a result of employing these intelligent tools, marketers will be able to generate more high-quality leads and optimize their marketing investment. For this purpose, we have dedicated an entire eBook that outlines how intelligent tools can fuel organizations' marketing efforts and help them drive higher ROMI.