The world is accelerating at record pace, and change has become the new normal. To become and remain successful in such a fluid environment, organizations have to cope with these changes. Being the lynchpin in networks that create turnover, sales and marketing teams should be at the center of innovation and change. And for these departments to drive results and deliver meaningful value to customers in the digital age, they have to be perfectly aligned and operate as a single mechanism.

Bpm'online is happy to announce that it has been recognized as a Strong Performer in The Forrester Wave™: Cloud-Based Dynamic Case Management, Q1 2018 by Forrester Research, one of the most influential research and advisory firms in the world.

AI claims to solve problems and provide benefits for businesses. Now companies are able to really take advantage of those.


Many leaders find themselves in a painful and challenging situation when executing digital transformation initiatives. On one hand, ever-growing customer expectations and market pace force companies to move faster while on the other, the complexity of the technology environment burden/hurdle organizations to swiftly implement necessary changes. By utilizing intelligent low-code technology, organizations can transform and innovate faster generating new growth opportunities and gaining a significant competitive advantage.

Selling has evolved enormously in the past decades, transforming to a new level of innovative art. While 80% of sales reps think they are good at qualifying opportunities, still 51% of forecasted deals do not close. With today’s demanding and digitally empowered buyers, sales pros have to be innovative in applying new approaches to find the best way to achieve sales excellence and deliver exceptional and meaningful customer experience. Download our eBook and explore 7 productivity hacks that every sales pro should follow to achieve better results and help their organization grow faster.

Bpm'online has been positioned as a Strong Performer in The Forrester Wave™: Sales Force Automation Solutions, Q2 2017 by Forrester Research. Forrester Research, one of the most influential research and advisory firms in the world, evaluated the 10 most significant vendors of SFA solutions based on the 35 comprehensive criteria grouped in three main categories: current offering, strategy and market presence.

Today, with digitally native customers at the forefront of business technology priorities, digital transformation becomes a central component of long-term business strategy of financial firms and banks.

Surviving and thriving in the age of the customer and digital economy means constantly improving organizational performance and efficiency, and creating new opportunities for innovation and business growth. In pursuit of operational excellence, business process management becomes the paramount aspect for value creation, high quality customer experience, cross-functional collaboration and innovation.

The AI solutions market is estimated to reach $153 billion by 2020 offering a plenty of opportunities.  As a result, an increasing number of financial institutions are adopting Artificial Intelligence (AI) to better serve their customers and increase their business growth. Harnessing Artificial Intelligence enables financial institutions to spot nonstandard behavior patterns when auditing financial transactions or to assess and analyze thousands of pages of tax changes.

In the era of the digitally empowered customers, marketers are becoming highly dependent on digital tools to collect customer data and reach demand generation excellence. Marketing technology (martech) becomes a key catalyst for competitive advantage enabling marketers to deliver more personalized content to the right customers. As the pace of technological advancements continues to accelerate, ever evolving martech are enabling marketers to meet the demands of digitally native customers.

Artificial intelligence (AI) and machine learning are the means to injecting intelligence into sales processes and testing BPM capabilities to their limits. Over 70% of owners and executives said that to "better leverage big data and analytics in business decision making" would be a high or critical priority over the next 12 months. The challenge for process-focused organizations is how to adopt and harness this tremendous potential of AI and uncover all the powerful capabilities that machine learning provides for sales teams.


Bpm'online has been positioned as a Leader in The Forrester Wave™: CRM Suites for Midsize Organizations, Q4 2016 by Forrester Research. Recognition as a Leader in this prestigious CRM evaluation was preceded by bpm’online’s significant investment into innovation and continuous enhancement of its products to serve the evolving needs of global business.

Bpm’online announces a real-life ROI case study on how successful implementation of a process-driven CRM software can boost ROI up to 271% within only 4 months. The latest CRM ROI case study conducted by Nucleus Research provides a clear overview of the core elements organizations need to consider when quantifying their ROI and benefits of a CRM deployment. Download the case study and explore how a carefully planned implementation can maximize customer satisfaction and increase revenue in the short-term.

Today, many organizations are put-off from moving from their cumbersome legacy system to next-gen cloud SFA solutions because this process is considered too be complex, time-consuming and costly. At the same time, recent surveys reveal that the right SFA software: increases deal closure by 30%; reduces sales cycle by 18% and increases revenue by 41%. We have outlined the top tips on how to ensure painless transition from the legacy system to a new SFA solution. Download the eBook:
77% of businesses state that digital transformation is their first strategic priority. However, digital transformation is the ultimate challenge for the majority of modern businesses. Throughout 2017, insufficient business process management (BPM) will prevent 80% of organizations from achieving the desired outcomes of their digital business strategies. Download this eBook and learn how to master digital transformation with CRM powered by BPM technology.

Bpm'online, whose unique process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management based on its completeness of vision and ability to execute.

Bpm'online, whose process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been included in Gartner Magic Quadrant for Sales Force Automation, 2016 (1) based on its completeness of vision and ability to execute. According to the report, bpm’online received high scores for core Sales Force Automation (SFA) functions and its ease of configuration and modification. Sales Force Automation is a fundamental technology of how companies execute their business processes.

Digital revolution transforms the way companies do business, add value and engage with their customers.

The studies have shown that 67% of sales reps don't attain their individual quota. Selling has evolved enormously in the past decades, transforming to a new level of art and science. In order to succeed and increase revenue, you have to use innovative technology built to add intelligence to the key sales activities. Download our eBook and explore the best tips to help sales reps make the most of their pipelines adding intelligence to their sales force automation.

CRM buyer’s guide

Thought leadership
Studies show that 70% of high-performing companies are using a business process management platform to handle their processes. However, when one looks more closely it becomes apparent that 43% of companies do not use their CRM potential to its max. Download this guide to learn how to choose a CRM system that perfectly fits your organization.

Bpm’online is widening its horizons and expanding its global presence by opening a new office in Canberra, Australia. The new office will serve as a hub for new business development as well as provide opportunities for enhanced and personalized customer relations with bpm’online’s clients in the Australia and Oceania region.

Recent studies predict that by 2017 about 70% of successful digital business models will rely on dynamic processes designed to evolve with customer needs. Download this eBook to learn how to streamline business processes, while improving efficiency in order to keep up with the pace of digital transformation.
Join our upcoming webinar to learn about the new milestones in business process management engine evolution, as well as new tools for marketing, sales and service automation available in bpm’online ver. 7.7 Register for the webinar and be the first to learn about the bpm’online platform’s latest major update!
Bpm’online has invited Paul Greenberg, the author of the best-selling ‘CRM at the Speed of Light’, Managing Principal of The 56 Group, LLC, to share his expert perspective on the values of aligning marketing, sales and service teams around the right processes and technologies.
Bpm’online in alliance with our trusted partner BrainSell, invite you to join the CRM best practice webinar on the values of a process-driven CRM compared to the traditional CRM. Join the webinar to learn how a process-driven CRM helps savvy companies accelerate digital transformation.
Bpm’online invited Rebecca Wettemann, a world-famous CRM analyst and vice president of Nucleus Research, to share her expert perspective on the values of the process-focused approach to CRM during the one-hour webinar. Don’t miss out on learning why adding greater process focus to your CRM will help your business stay ahead of the curve and gain the advantage against your competitors!
Bpm’online has been included in the Gartner CRM Customer Engagement Center Magic Quadrant, 2015. Gartner analysts evaluate providers on the quality and efficacy of the processes, systems, methods or procedures that enable IT provider performance to be competitive, efficient and effective, and to positively impact revenue, retention and reputation.

The cloud era is here! In just a few years our world has changed. Cloud and Everything-as-a-service economy has disrupted the traditional IT and business services industry. So what does this mean for a software business? Nowadays, the line between software vendors and service providers has blurred, while end users have become more concentrated on how they interact with solutions and those capabilities that would allow them to do their job more effectively. The adoption of SaaS meets and increases buyer’s conviction that flexibility is at the core of the service provider proposition.

The concept of “gamification” has been around for a while and continues to gain traction in the business world.

Process-driven CRM is a term used to describe the blending of CRM and BPM technology.

Merging BPM & CRM

Thought leadership

Paul Greenberg, CRM industry influencer, speaks about the benefits of merging BPM & CRM, and explains in what way business processes help to fill the gap between information storage and its effective usage.

Digital Revolution & Technologies

Thought leadership

In this short video interview Laurence Buchanan, Director of EY Advisory Customer Centre of Excellence EMEA, explains how Digital Revolution impacted business and what is the role of customer management technologies in the Digital Era.

Using the right software can help change the way a company does business and facilitate work practices.

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