Artificial intelligence (AI) and machine learning are the means to injecting intelligence into sales processes and testing BPM capabilities to their limits. Over 70% of owners and executives said that to "better leverage big data and analytics in business decision making" would be a high or critical priority over the next 12 months. The challenge for process-focused organizations is how to adopt and harness this tremendous potential of AI and uncover all the powerful capabilities that machine learning provides for sales teams.

 

Artificial intelligence (AI) and machine learning are the means to injecting intelligence into sales processes and testing BPM capabilities to their limits. Over 70% of owners and executives said that to "better leverage big data and analytics in business decision making" would be a high or critical priority over the next 12 months. The challenge for process-focused organizations is how to adopt and harness this tremendous potential of AI and uncover all the powerful capabilities that machine learning provides for sales teams.

 

With over 2.5. quintillion of data created daily, organizations struggle to structure and use it in the right way. Artificial intelligence (AI) emerges as a game-changer for marketing teams. It enables marketers to build more effective marketing strategies with intelligent segmentation, predictive lead scoring and next-best-action marketing capabilities. As a result of employing these intelligent tools, marketers will be able to generate more high-quality leads and optimize their marketing investment.

Today, clients interact with a bank via mobile channel 20 to 30 times per month, while interactions via branch occur only 1 or 2 times per year. No wonder that forward-thinking banks strive to offer dynamic customer experiences and provide banking services across various channels.

Artificial intelligence (AI) and machine learning are the means to injecting intelligence into sales processes and testing BPM capabilities to their limits. Over 70% of owners and executives said that to "better leverage big data and analytics in business decision making" would be a high or critical priority over the next 12 months. The challenge for process-focused organizations is how to adopt and harness this tremendous potential of AI and uncover all the powerful capabilities that machine learning provides for sales teams.