Watch the video to learn more on bpm'online version 7.12 that features over 200 enhancements and updates to accelerate business growth and transformation.
Customer behavioral patterns are changing, and so is how companies communicate with their target audiences. The big push now is the technology to support more personalized customer engagements and improved lead processing. This brings together things like digital experience, customer data, and personalization to create an effective way to manage interactions with prospects and customers. Such approach will help organizations fill their pipelines faster with leads that are most likely to convert and bring value.

Digital transformation is huge right now. Latest Economist Intelligence Unit research claims that for 77% of businesses it is the primary strategic priority. Both digital native and non-digital companies are continually reinventing their products, business models and all joint processes for staying competitive and profitable in an increasingly dynamic environment.

According to a recent study, 84% of businesses claim that Customer Engagement will overtake productivity as the primary driver of growth and 69% of companies say that customer engagement is the primary reason to undergo digital initiatives. Bpm’online has invited Paul Greenberg, one of the most influential CRM industry experts, to share his vision on the future of customer engagement and how intelligent technology will help organizations more effectively fulfill expectations of digital-savvy customers.

 

Today, with digitally native customers at the forefront of business technology priorities, digital transformation becomes a central component of long-term business strategy of financial firms and banks.