As marketing and sales technologies improve, new marketing strategies surface which turn traditional tactics on their ear. One amazing example of this is account based marketing (ABM). Unlike the traditional marketing funnel, with a large, anonymous top of funnel, ABM is like an inverted funnel - instead of inefficiently spending to generate a thousands of leads to find a small number of desirable opportunities - ABM targets known, pre-qualified accounts with high quality, personalized marketing campaigns.

The strong bond between marketing and sales remains one of the most highly valued assets of high-performing companies. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Alignment of both teams results in better customer retention rates, higher sales win rates, easier deal closing, shorter buying cycles, and less wasted leads.

In the era of the digitally empowered customers, marketers are becoming highly dependent on digital tools to collect customer data and reach demand generation excellence. Marketing technology (martech) becomes a key catalyst for competitive advantage enabling marketers to deliver more personalized content to the right customers. As the pace of technological advancements continues to accelerate, ever evolving martech are enabling marketers to meet the demands of digitally native customers.

Martech: a facilitator of effective marketing

In the era of the digitally empowered customers, marketers are becoming highly dependent on digital tools to collect customer data and reach demand generation excellence. Merging marketing and technology becomes a key catalyst for gaining a competitive advantage and enabling marketers to deliver more personalized content to the right customers for the highest ROMI.

In today’s fast-paced digital environment where customers have unlimited access and are well-informed about your brand and products, marketing and sales departments can no longer stick to their siloed mentality. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals.

Sales and marketing departments operating in siloes are a huge obstacle that prevent many organizations from achieving their strategic goals. According to a recent study, companies that aligned sales and marketing generated 208% more revenue from their marketing efforts. At the same time, when alignment doesn’t happen, about 75% of companies eventually drop leads that aren’t ready to make an immediate purchasing decision.

With over 2.5. quintillions of data created daily, organizations struggle to structure and use it in the right way. Artificial Intelligence emerged disruptively in business environment and offers immense opportunities for organizations that know how to put data to use. According to a recent study, 80% of executives believe artificial intelligence improves worker performance.

For the past decade, digital channels and tools have been developing at rocket speed. With an ever growing number of responsibilities and tactics to test, marketers must keep a tight focus on the metrics that affect both – revenue and customer satisfaction. Learn why companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Download this eBook to explore benchmarks and key metrics to efficient lead nurturing.

By linking marketing, sales and service your company can find new ways to use its current resources to bring more leads, retain your current customers and enhance service management while excelling overall customer experience. Take a look at how blending your processes into a single driving machine can help your organization achieve desired business outcomes faster.

If you’re ready to improve your sales process, lead scoring is a good place to start. Lead scoring is a sales and marketing methodology that assigns points to and ranks leads to determine their sales-readiness. Lead scoring is used to automate the ranking, grouping, routing and tracking of leads and is designed to ensure your company has a consistent process for lead management. This method of prioritizing leads can be based on interest in your product, demographic information, interaction with your content, and other factors.

With over 2.5. quintillion of data created daily, organizations struggle to structure and use it in the right way. Artificial intelligence (AI) emerges as a game-changer for marketing teams. It enables marketers to build more effective marketing strategies with intelligent segmentation, predictive lead scoring and next-best-action marketing capabilities. As a result of employing these intelligent tools, marketers will be able to generate more high-quality leads and optimize their marketing investment.

Bpm'online, whose unique process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management based on its completeness of vision and ability to execute.

Establishing a collaborative environment between marketing and sales teams is imperative, as companies with aligned departments enjoyed 38% higher sales win rates. Additional research reveals when marketing and sales are coordinated, companies become 67% better at closing deals. Download our practical eBook and explore the best tips for aligning your marketing and sales teams in order to achieve sustainable business growth.
Lead scoring is an integral part of lead management. By tracking your prospects' online behavior and web activity, you can determine their level of interest in you in addition to your interest in them. The latest studies reveal that 32% of modern marketers believe that lead quality is more important that lead quantity. Download our eBook and learn how to ensure the success of your marketing campaigns, create more quality leads and increase conversion rate through intelligent lead scoring.

Long gone are the days when marketing was solely about brand awareness and PR. In today’s business world, the effectiveness of marketing campaigns is regulated by strict KPIs and various business metrics.  Lead quality and quantity are the biggest challenges marketers face today:


•    32% of marketers believe that eschewing lead quality in favor of lead quantity is the top priority
•    27% reveal that lead generation is their biggest challenge

Recent studies show that 27% of marketers position lead generation as their biggest challenge. 32% of them believe that eschewing lead quality in favor of lead quantity is their top priority today. Even though the techniques for generating leads are considered to have been figured out long ago, marketers that are not leveraging business intelligence to meet their goals, risk to lose momentum with their marketing efforts. Download our free ‪‎eBook and learn how business intelligence can help you drive better ‪‎ROI and generate more sales-qualified ‪‎leads.

In today's fast-paced digital environment, marketing channels and tools are developing at a rocket speed. No surprise marketing executives are focusing more and more on the performance of their strategies.  With the customer satisfaction being one of the top metrics applied to evaluate the effectiveness of marketing efforts measurable tactics and approaches have to be instilled to ensure success.

Recent studies demonstrate that aligned organizations achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue. Savvy businesses, in response to the changing model of customer behavior, are eliminating the boundaries between customer facing departments for a smooth customer experience. However, in some cases an intersection of marketing, sales, and service units faces a number of barriers that have to be considered when going through the alignment process.

By linking marketing, sales and service your company can find new ways to use its current resources to boost lead generation efforts, move pipeline and enhance service management while excelling overall customer experience. Take a look at how blending your processes into a single driving machine ensures consistent improvements of your business metrics.

Modern telemarketing agencies work in a very competitive field. To keep leading positions in this environment they need to embrace rapid technology change and growing customer demands. For telemarketing companies or other types of large call centers, implementing CRM and Contact Center management software can be invaluable in a variety of ways.

Steven Gleed, Partner, Customer Practice & Service Line Leader for EMEIA, tells about main business challenges that companies face today and the road to success with sales and marketing processes.