Digital transformation is huge right now. Latest Economist Intelligence Unit research claims that for 77% of businesses it is the primary strategic priority. Both digital native and non-digital companies are continually reinventing their products, business models and all joint processes for staying competitive and profitable in an increasingly dynamic environment.

Now if your teams don't collaborate closely, you're out of the market.

Remember when marketers used one or two key applications? Neither do I, but in the event that you have been hiding somewhere, 2017 is the year Gartner predicts CMO spending will finally pass CIO spending on technology. This is a huge milestone, but before you get tempted to run out and start a marketing technology company to cash in or pivot your sales focus to the CMO, you might want to take a long, intense look at the marketing technology space to better understand what the day in the life of a current marketer has become.

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Account-based marketing targets pre-qualified accounts with high-quality, personalized marketing campaigns.

The strong bond between marketing and sales remains one of the most highly valued assets of high-performing companies. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Alignment of both teams results in better customer retention rates, higher sales win rates, easier deal closing, shorter buying cycles, and less wasted leads.

In the era of the digitally empowered customers, marketers are becoming highly dependent on digital tools to collect customer data and reach demand generation excellence. Marketing technology (martech) becomes a key catalyst for competitive advantage enabling marketers to deliver more personalized content to the right customers. As the pace of technological advancements continues to accelerate, ever evolving martech are enabling marketers to meet the demands of digitally native customers.

In the era of the digitally empowered customers, marketers are becoming highly dependent on smart digital tools.

In today’s fast-paced digital environment where customers have unlimited access and are well-informed about your brand and products, marketing and sales departments can no longer stick to their siloed mentality. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals.

Artificial Intelligence offers immense opportunities for organizations that know how to put data to use.

For the past decade, digital channels and tools have been developing at rocket speed. With an ever growing number of responsibilities and tactics to test, marketers must keep a tight focus on the metrics that affect both – revenue and customer satisfaction. Learn why companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Download this eBook to explore benchmarks and key metrics to efficient lead nurturing.

By linking marketing, sales and service your company can find new ways to use its current resources to bring more leads, retain your current customers and enhance service management while excelling overall customer experience. Take a look at how blending your processes into a single driving machine can help your organization achieve desired business outcomes faster.

If you’re ready to take your sales process to the next level, lead scoring is a good place to start. 

With over 2.5. quintillion of data created daily, organizations struggle to structure and use it in the right way. Artificial intelligence (AI) emerges as a game-changer for marketing teams. It enables marketers to build more effective marketing strategies with intelligent segmentation, predictive lead scoring and next-best-action marketing capabilities. As a result of employing these intelligent tools, marketers will be able to generate more high-quality leads and optimize their marketing investment.

Bpm'online has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management.

The success of your business heavily depends on the coordinated operations of the marketing and sales teams.

Establishing a collaborative environment between marketing and sales teams is imperative, as companies with aligned departments enjoyed 38% higher sales win rates. Additional research reveals when marketing and sales are coordinated, companies become 67% better at closing deals. Download our practical eBook and explore the best tips for aligning your marketing and sales teams in order to achieve sustainable business growth.

To be focused only on qualified, sales-ready leads, you'll need to establish an efficient lead management process.

Lead scoring is an integral part of lead management. By tracking your prospects' online behavior and web activity, you can determine their level of interest in you in addition to your interest in them. The latest studies reveal that 32% of modern marketers believe that lead quality is more important that lead quantity. Download our eBook and learn how to ensure the success of your marketing campaigns, create more quality leads and increase conversion rate through intelligent lead scoring.
Long gone are the days when marketing was solely about brand awareness and PR. Nowadays, it's all different.

Recent studies show that 27% of marketers position lead generation as their biggest challenge. 32% of them believe that eschewing lead quality in favor of lead quantity is their top priority today. Even though the techniques for generating leads are considered to have been figured out long ago, marketers that are not leveraging business intelligence to meet their goals, risk to lose momentum with their marketing efforts. Download our free ‪‎eBook and learn how business intelligence can help you drive better ‪‎ROI and generate more sales-qualified ‪‎leads.

In today's fast-paced digital environment, marketing channels and tools are developing at a rocket speed. 

By linking marketing, sales and service your company can find new ways to use its current resources to boost lead generation efforts, move pipeline and enhance service management while excelling overall customer experience. Take a look at how blending your processes into a single driving machine ensures consistent improvements of your business metrics.

To stay competitive, real estate professionals have to start executing new technologies available nowadays.

The bpm’online team proves once again that even pouring ice-cold water over our heads could be both fun and rewarding.

To keep leading positions in the competitive telemarketing field one needs to embrace rapid technology change.

Steven Gleed, Partner, Customer Practice & Service Line Leader for EMEIA, tells about main business challenges that companies face today and the road to success with sales and marketing processes.

Time to organise conditions of segmentation which help businesses act according to significance of issues to customers.

Previously we found out why data mining and BI tools can’t help small and mid-size companies prevent churn.

Churn management practice is strongly associated with industries that usually work with large numbers of clients.