Digital Transformation & Social
Bpm'online whose unique process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management (1) based on its completeness of vision and ability to execute.
According to research, SME customers are 4.5 times more likely to choose a bank with a good digital banking platform than one with branches nearby. Are banks ready to employ digital-first approaches and embrace innovations? Join the webinar to learn how an agile CRM platform can help banks and financial services companies outperform their competition and set them up for success in the age of new banking.
Lead scoring is an integral part of lead management. By tracking your prospects' online behavior and web activity, you can determine their level of interest in you in addition to your interest in them. The latest studies reveal that 32% of modern marketers believe that lead quality is more important that lead quantity. Download our eBook and learn how to ensure the success of your marketing campaigns, create more quality leads and increase conversion rate through intelligent lead scoring.

Recent studies show that 27% of marketers position lead generation as their biggest challenge. 32% of them believe that eschewing lead quality in favor of lead quantity is their top priority today. Even though the techniques for generating leads are considered to have been figured out long ago, marketers that are not leveraging business intelligence to meet their goals, risk to lose momentum with their marketing efforts. Download our free ‪‎eBook and learn how business intelligence can help you drive better ‪‎ROI and generate more sales-qualified ‪‎leads.

For the past decade, digital channels and tools have been developing at rocket speed. With an ever growing number of responsibilities and tactics to test, marketers must keep a tight focus on the metrics that affect both – revenue and customer satisfaction. Learn why companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost. Download this eBook to explore benchmarks and key metrics to efficient lead nurturing.

Bpm’online invited Rebecca Wettemann, a world-famous CRM analyst and vice president of Nucleus Research, to share her expert perspective on the values of the process-focused approach to CRM during the one-hour webinar. Don’t miss out on learning why adding greater process focus to your CRM will help your business stay ahead of the curve and gain the advantage against your competitors!

Bpm’online reached new milestone with opening headquarters in Boston, MA and appointing new key executive to head up company’s efforts in the US. We, at bpm’online are happy to announce that Michael Rooney has joined the company as Senior Vice President and General Manager of bpm’online in North America.

The game of gamification: how to play it right

Category: 
Thought leadership

In the pursuit of better customer engagement and employee productivity, companies have adapted many experimental and novel techniques and models, including the play-it approach to non-game contexts.

Digital Revolution & Technologies

Category: 
Thought leadership

In this short video interview Laurence Buchanan, Director of EY Advisory Customer Centre of Excellence EMEA, explains how Digital Revolution impacted business and what is the role of customer management technologies in the Digital Era.

Next-gen & Social CRM

Category: 
Thought leadership

Paul Greenberg, recognized CRM expert, shares his opinion about next-get CRM, social CRM and process-driven CRM.

Key CRM Trends

Category: 
Thought leadership

Paul Greenberg, CRM industry thought leader, outlines the biggest trends in customer relationship management.

Top 4 takeaways from CRM Evolution 2013

Category: 
Best practices

CRM Evolution 2013 is an exclusive event that gathers key thought leaders of the industry, best analysts, consultants and vendors, defines main CRM trends. Customer centricity became a leitmotif of CRM Evolution 2013. We are excited to share some of the main trends and takeaways from the event.