Powerful HupSpot alternative

Searching for a worthy substitute to HubSpot CRM? Bpm’online is the ideal option for those looking for an affordable, yet effective CRM alternative.


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Top reasons to consider HubSpot alternative

HubSpot is a smart and easy to use CRM solution that offers all the basic features for business automation in the initial stages. What makes HubSpot CRM stand apart from all the other CRMs is the fact that it is completely free of charge. The solution allows sales teams to get started quickly without making much of a change in their existing workflow. HubSpot CRM is considered the perfect choice for small businesses that are not using their existing CRM systems to their fullest potential.

Despite all the benefits Hubspot offers, their CRM is not the only tree in the forest. In today’s fast changing business environment companies continue to search for effective HubSpot alternatives that will provide them with more features to accelerate business growth and improve business performance.

The primary reason why businesses switch to other CRM solutions is that HubSpot is not robust enough to handle complex sales processes. The solution is very limited in its customization, and it forces users to pay for the Sales Pro, which is costly. Getting advanced functions requires the installation of several other tools, such as HubSpot CMS, MAP & Marketing. What’s more, HubSpot software does not provide any BI analytic tools making the content performance tracking much more difficult.

Bpm’online intelligent CRM platform as the best HubSpot substitution

Bpm’online is the premium vendor of the agile CRM platform for marketing, sales and service. The core value of bpm’online products is the agility to change business processes faster than ever. The intelligent business process management (BPM) engine provides clients with all the necessary tools for the full cycle of process management, including design, execution, monitoring and analysis stages.

Bpm’online delivers end-to-end processes to manage the complete customer journey – from lead to order to continued service excellence. With bpm’online, managing every stage of the customer interactions is easier than ever before!

Bpm’online CRM is the ideal choice for the businesses of any size. With its powerful integration capabilities, integrating the system with almost any third-party system is not a problem anymore. In addition, bpm’online interface is intuitive and responsive what makes it pleasant and enjoyable to use.

Bpm’online enables companies from all over the world to gain the agility to change the processes in the CRM faster than ever before!

Bpm'online Studio Logo HubSpot Logo
Target market Midsized and large businesses Small businesses
Trial 14 days Free CRM
Monthly price per user $25-$50 per user per month HubSpot CRM is free, until you want to upgrade and add more features.
Single platform for sales, marketing and service + -
Mobile app iOS, Android, Windows iOS, Android, Windows
Customer support
  • Online
  • Business hours
  • 24/7 (live rep)
  • Online
  • Business hours
  • 24/7 (live rep)
API + open -
  • Cloud
  • On-premise
  • Cloud
  • Documentation
  • Webinars
  • Live online
  • In person
  • Documentation
  • Webinars
  • Live online
  • In person
Customization + free -
Capterra rating 5/5 4.5/5
G2 Crowd rating 4.7/5 4.2/5
Software Advice rating 5/5 4.5/5

Benefits of bpm’online studio

Bpm’online offers three seamlessly integrated products for marketing, sales and service on one platform that can be used separately or in a bundle. Prebuilt best practice processes that bpm’online CRM offers guide users through the most efficient steps to achieve better business results within the shortest possible time. Another great benefit is that users have access to all the necessary information from any mobile device be it laptop, smartphone or tablet.

Bpm’online provides its customers with a unified ecosystem of top-notch business applications – bpm’online marketplace, which includes:

  • Pre-built connectors to integrate the software with third party apps and thus accelerate productivity.
  • Ready-to-use add-ons designed to extend the overall functionality of bpm’online products.
  • Out-of-the-box solutions aimed at delivering industry-specific features.

Bpm’online marketplace accelerates business productivity by extending the platform features.

Bpm’online CRM also features 360 customer view, and smart data management capabilities that include intelligent enrichment, deduplication, etc. Extensive collaboration tools allow for better communication with the customers and leads, as well as within the team, which drives enhanced operational efficiency. Modern analytic tools allow users to identify the bottlenecks in business processes. With the help of easily customizable dashboards, it is possible to easily track all the important indicators and compare them to the ones of the previous week, month or year.

With bpm’online products users can build and automate the most complex business processes in just a few clicks

Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
and The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
as well as included into The Forrester Wave™: Dynamic Case Management, Q1 2018.

Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2017 and the Gartner Magic Quadrant for CRM Lead Management, 2017; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.

Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.

Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.

CRM Magazine, the leading publication of the industry, named bpm’online the Leader in Enterprise CRM Suite and Midmarket CRM Suite categories of the CRM Market Awards 2017 by CRM Magazine. This is the third year in a row that bpm'online made it onto the leaderboard in Midmarket CRM Suite category, with impressive scores all around.

bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.

In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.

Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.

bpm’online is proud to be named the winner of the European IT & Software Excellence Awards 2013 - the pan-European awards event for IT, ISV and Telecoms channels.

Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.

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