Digital transformation is all about the introduction of digital technologies to streamline, manage, monitor and improve all the crucial business processes within the enterprise. BPM and CRM software implementation is a vital part of the digitalization. Digitalization is aimed at streamlining your business workflow, ensuring that both internal and external operations are handled properly. Digital transformation does not end with purchasing or implementing a software or IT solution, but goes a long way in improving productivity, accelerating business processes and promoting data backed decision-making.
How Digital Transformation Can Boost Your Business Growth
Business Process Acceleration
In today’s fast-paced world, businesses of all shapes and sizes should focus on accelerating their business processes. Digital technologies such as intelligent BPM software helps in this area by automating mundane activities, streamlining business processes, quickly identifying as well as resolving process bottlenecks and simplifying inter-team communication within the organization. By translating every business process into user-friendly application, a powerful BPM solution allows for managing, monitoring and improving your business processes at a never-before speed.
Improved Customer Experience
In today’s highly competitive business environment, offering amazing customer experience is of the utmost importance. Highly personalized communication right from the beginning, real-time response to inquiries, super-fast support assistance – all these are vital for improving customer experience. Businesses can achieve these objectives by leveraging CRM, Live Chat and Help Desk technology. By implementing these solutions and integrating them with each other, you can create highly targeted communication with your customers and leads. This, in turn, increases conversion and retention rates. Moreover, when your customers have an amazing experience with you, they are more likely to turn into brand evangelists for your business!
Better Flexibility and Collaboration Opportunities
Technology, especially cloud computing, has radically changed the way teams interact and collaborate with each other. Digital transformation lets your team members, no matter their geographical location, interact and collaborate on projects in real time. The omnichannel approach ensures that your team members can collaborate with each other from anywhere in the world, with any device (i.e. desktop or mobile) that has internet connectivity. This, in turn, offers greater flexibility to team members and thus improves productivity!
Better Decision Making
Good decisions ensure sustainable business growth, while bad ones lead to numerous obstacles in your way. This is why data backed decisions are the corner stones of business success. Digital solutions such as CRM, BPM, Help Desk system and others leverage data mining, machine learning and AI technologies to offer you in-depth analysis of present situation and a highly logical prediction of what to expect. This intelligence, in turn, takes the guesswork out of decision-making and helps you in taking the right one quickly.
Digital Transformation: Components of Success
The Right Strategy
When it comes to digital transformation, the process starts much before you zero in on the technology. It starts with strategizing and planning! What exactly do you want to achieve with the help of this transformation? Do you implement the digital technology all at once, or in phases? If in phases, what are the areas you would like to focus on first? What can be the main roadblocks? How can you overcome those roadblocks? These are crucial questions to answer before starting your business digitalization. Being clear about your goals and priorities will help develop a strategic roadmap to success.
The Right Technology
We are living in the age of technology, and there are many providers offering BPM and CRM solutions today. Therefore, selecting the right provider is crucial. Ease of use, customization possibilities, implementation time, infrastructure requirements are all vital aspects to be considered when choosing the software. You should search for a solution that is super-easy to scale, offers a low-code environment where you can quickly create, edit or remove process flows and even change business logics. Search for the one that can be accessed through mobile devices and comes with a number of out-of-the-box workflows that reduce implementation time and have powerful automation capabilities. While complete digital transformation is an overwhelming process, with the right technology the task gets much easier.
In most cases, digital transformation efforts fail not because of the implementation process, but because of the lack of employee buy-in. Technology, no matter how great it is, is of no use if your team members are not using them for day-to-day operations. One of best ways one can increase employee buy-in is to identify stakeholders and empower them with proper training and master classes. These key team members can then work as technical evangelists and pass down the skills horizontally as well as vertically. Understanding the key objective points is also beneficial for a successful software implementation. Are your employees finding the system too complex to use? Is there any disparity on how the business process is set up in the system and how it actually works? Do all your team members have the basic digital fluency to use the system? Answering these questions will help you improve employee buy-in.
Start Your Digital Transformation with bpm’online
Bpm’online offers an intelligent BPM and case management platform, backed my powerful AI, machine learning and data mining technologies. The platform allows for creating your own customised process flows or use the out-of-the-box industry standard ones with little or no customization at all. The low-code environment ensures that you can add, edit, and remove process flows as well as all the other aspects of the application with very little or no coding expertise at all.
The award-winning platform lets you synchronize BPM and CRM technologies on a single platform. This means you can not only manage your business processes, but also manage, automate and improve your marketing, sales and service with bpm’online software. The seamless integration centralizes all your data and lets you run your business from one platform.
The system comes with an easy-to-use system designer that allows you to customize almost all aspects of the application. Be it changing the look and feel, adding new fields or business logic in an existing workflow, creating independent business processes and workflows, automating different tasks, customizing dashboards and reports. The system lets you do anything and everything you want with simple drag and drop tools. The customization and scaling capabilities are almost unlimited!
Bpm’online system features the most advanced AI and machine learning technologies that analyse your business data to identify process bottlenecks and trends, help your measure ROI as well as predict the future scenarios. This robust analytical capability helps you make better business decisions, ensuring sustainable growth.
The platform offers a versatile mobile application that lets you run your business from anywhere. Available on iOS, Android and Windows phone, the mobile application offers seamless synchronisation with the desktop application and lets you collaborate with team members on the go.
Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
and The Forrester Wave™: Dynamic Case Management, Q1 2018.
Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2018, 2017, 2016 and the Gartner Magic Quadrant for CRM Lead Management, 2017, 2016; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2018, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.
Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.
Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.
CRM Magazine, the leading publication of the industry, recognized bpm'online as a Leader in the Midmarket CRM Suite and Sales Force Automation categories, as well as named the One to Watch in the Enterprise CRM Suite in the CRM Market Awards 2018. This is the fourth year in a row that bpm'online made it onto the leaderboard in the Midmarket CRM Suite category, with superb scores all around.
bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.
In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.
Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.
Bpm’online has been named as Leader in CRM Software and Business Process Management Grid® Reports by G2 Crowd, Summer 2018.
Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.