Every business is built around a customer base and the quality of that customer base is a direct result of the day-to-day CRM processes taken by that business.
Did you know that about 75% of customers attributed their decision to continue doing business with a company on the positive customer experience they got (marketingcharts.com)? Any company that is serious about succeeding will invest in an efficient CRM platform. This is the basis upon which all customer relationship management processes will be handled.
Considering all of the above, it is important to properly define a CRM platform and what exactly should be expected from it.
How CRM Technology Can Fuel Your Business Growth in 2018 and Bring Marketing and Sales Into The Same Orbit
What is a CRM Platform?
Putting it very simply, a CRM platform is a solution that facilitates the management and analysis of customer data and interactions all through the lifecycle of a customer. With this data, you can learn customer attitudes and preferences, making it easy to deliver tailor-made customer service that will help increase customer loyalty, thereby increasing sales.
It’s a no-brainer – using the right CRM platform is essential to business success.
What Should an Ideal CRM Platform Offer?
There are certain features that the ideal CRM platform should offer. Some of these include:
Enhanced Customer Communication
Your CRM platform should be able to allow you to communicate with your customers across different communication channels. It should also give you a full view of the communication history to enable you make data-backed decision .
Managing just 10 customers may not seem like a lot. However, if this number increases to 1000 or more, managing this number of customers certainly becomes much more difficult. The ideal CRM platform will offer process automation tools, which will enable you to manage the day-to-day operations on the platform more effectively. With process automation, you do not feel the difference between dealing with 10 or 10,000 customers.
Improved Data Analysis and Reporting
Data analysis is a critical aspect of customer relationship management. Accurate and real-time analysis of available data and easy reporting allows the customer service team to stay up to date with customer profiles.
Your ideal CRM platform should come with ready templates you can immediately deploy. You should not have to design your own unique templates before you can use the platform. With out-of-the-box solutions, you can start using the CRM system immediately.
Easy to Use Interface
Time is money so after getting your CRM platform, you surely do not want to have to spend much time learning how to use it. Your ideal solution should offer a simple to use interface so you can be up and running in little to no time.
While some businesses have to deal with 1000 customers, some may have to deal with 100,000 and others with less or more. The ideal CRM platform should be scalable so each company can scale it according to their needs at the time.
What bpm’online Offers
As a leader in the customer relationship management software industry, bpm’online offers tools that completely automate the core processes, enabling you to efficiently manage your marketing, sales and service efforts. It can be used as a bundle and as stand-alone solutions.
This solution successfully links your marketing, sales and customer service efforts, essentially increasing efficiency.
Some of the features offered by the bpm’online CRM platform for the acceleration of your marketing, sales and service processes include:
- Complete customer data view
- Business process management
- Collaboration tools
- Opportunity management
- Mobile CRM
- Document flow automation
- Knowledge management
Bpm’online offers CRM solutions that combine ease of setup and efficiency with cost-saving value. With its cloud-based solution, you neither need to deploy servers, nor spend additional funds on IT infrastructure and staff. With a reliable internet connection and web browser, you are ready to go. In addition, bpm’online maintains the platform and ensures all updates are carried out promptly. It also ensures that any issues that may arise are fixed immediately.
This cloud-based solution offers a high level of security, which ensures your data remains constantly safe. In addition to this, it can be accessed from anywhere, even from a mobile device, giving you constant control over your CRM processes.
The bpm’online CRM platform offers a complete solution that does not require the installation of any third-party apps. Everything you need to boost your marketing, sales and customer service processes is included in the solution. You also get out-of-the-box templates that will help you start in no time.
Bpm’online is a name you can trust when it comes to CRM and BPM. It is a vendor that has international acclaim, having won numerous awards by world-class analysts.
If you are ready to take your business to the next level, then get on the bpm’online CRM platform right away. If you’re not sure how to get started, signup to get a free 14-day trial.
Boost your marketing, sales and service performance with bpm’online!
Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
and The Forrester Wave™: Dynamic Case Management, Q1 2018.
Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2018, 2017, 2016 and the Gartner Magic Quadrant for CRM Lead Management, 2017, 2016; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2018, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.
Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.
Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.
CRM Magazine, the leading publication of the industry, recognized bpm'online as a Leader in the Midmarket CRM Suite and Sales Force Automation categories, as well as named the One to Watch in the Enterprise CRM Suite in the CRM Market Awards 2018. This is the fourth year in a row that bpm'online made it onto the leaderboard in the Midmarket CRM Suite category, with superb scores all around.
bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.
In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.
Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.
Bpm’online has been named a Leader in CRM Software and Business Process Management Grid® Reports by G2 Crowd, Summer 2018.
Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.