Canada has over 1,200,000 active businesses with employees and another estimated 2,770,000 active businesses without employees. In this highly competitive environment, ensuring your business stands above the rest and draws in sufficient customers to record significant success requires the use of the right tools.
One thing you can rely on to help you achieve business growth in the Canadian business space is a CRM software. CRM software Canada will offer you a complete automation of your CRM processes, increasing your efficiency and reducing the time spent on these processes.
You get a highly efficient and easy to use system that takes on the lead from the very first signup and continues to manage your relationship with that lead until the lead is converted to a paying customer.
It doesn't stop there, it helps you manage the relationship with your customers, helping you attain higher levels of customer loyalty. Nothing seamlessly connects your marketing efforts with your sales efforts as easily as the ideal CRM software.
Benefits of Using CRM Software
CRM software Canada offers specific benefits to its users. Some of these include:
A company’s marketing department focuses on attracting potential customers and nurturing them until they are ripe for sales. This process can be tedious and repetitive especially when the number of leads being dealt with is quite substantial. With a CRM software, managing 10,000 leads will just be as easy as managing 10 leads. This is simply because the entire process is automated. You do not need to manually input data for each lead that comes in. This increases your marketing department efficiency and also helps them quickly discover leads that are ready to be handed over to the sales department.
Many times, sales departments waste a lot of time trying to sell to leads that are not sales ready. The reason is simply that the marketing department wrongly profiled the lead as ready for sales.Using a CRM software makes it very easy to identify leads that are truly ready for sales. This means that the length of time the sales department has to spend selling to a lead will be greatly reduced as leads sent to them from marketing will be qualified as sales readyAgain, the number of leads that will not convert following repeated attempts by the sales department to turn a lead to a customer will be highly reduced. That is efficiency.
The journey doesn’t end with the first sales conversion. A successful business is one that consistently builds customer loyalty. Without customer loyalty, customer retention will be low, leading to a loss in potential long-term businesses.Your customer service ensures your customers enjoy their experience with your company so much that they decide to come back again and again. The software monitors your lead’s journey from the very first signup. It gathers a lot of data on the lead and with this information, you can tailor the lead’s experience to perfectly suit their needs.All these are done from start to finish automatically.
These three sections are critical to the success of any business. A business needs its marketing, sales and customer service department to be aligned for it to succeed. The ideal CRM software offers features that increase the efficiency of each of these departments.In a single package, you have the best of marketing, sales and customer relationship management solutions. In many cases, you get the option to seamlessly use all three functions or use each one as a standalone function.
The bpm’online Solution
Bpm’online offers one of the best CRM software in the industry. As described above, its CRM software Canada offers a comprehensive integration of marketing, sales and customer service solutions. These products can be used together or as standalone solutions.
It offers a marketing solution that will help automate your marketing efforts and increase your efficiency with lead generation and distribution. It will also help you to segment your customer database. With proper segmentation in place, you will be able to execute highly personalized and effective email marketing campaigns.
The bpm'online CRM software offers the best of lead management and tools that will help you accurately predict sales. With a single database that holds all customer data, you are able to have a 360 degree view of your customer. This will enable you understand their buying tendencies and preferences, thereby giving you the opportunity to relate with each customer on a very personal level. With this, you will manage opportunities better and your sales processes will be highly efficient.
The software automates your contact centers and makes it easy for you to effectively manage cases. This includes offering different channels for communicating with your customers. With the out-of-the-box solutions for customer service, you can begin to deliver world-class customer support immediately.The best part is that bpm’online’s solution is very scalable. No matter the level your business is at today, you can find the right solution for your specific business needs . You can easily scale up or scale down to meet your business’ prevalent need.
Bpm’online is committed to helping businesses succeed. In fact, its mission is to help companies accelerate.
Its CRM solutions have been recognized globally by top industry observers and influencers. These include: The Forrester Wave™, Gartner, Nucleus Research, Ovum CRM Decision Matrix, CRM Magazine, ISM Inc., Customer-Centric Strategic Advisors, CRM Watchlist, CRN and Stevie® Awards.
With such prestigious bodies recognizing and awarding bpm’online with several awards for excellence in the area of CRM solutions, you can be sure that this is the best company to work with.
If your goal is to massively grow your company, then your choice here is as clear as your goal. Get the bpm’online CRM software Canada and see your company accelerate past other companies in Canada and its environs.