First - what is a CRM system exactly?
This software was created to increase the effectiveness of your company by aligning core functionality together. CRM stands for customer relationship management, and that's exactly what it does. Having all your client information in one place, ability to get most relevant data in a mere second - does help you to react much faster, whether you need to resolve a case or close a deal.
It is fairly convenient, especially when the number of ways to communicate and interact increases every day.
How does it affect your business?
The benefits are too significant to ignore, and it influences all aspects of your business:
- Management – to get the ability to track results of your team at any point of time and identify the bottlenecks.
- Marketing – to build an effective personalized lead generation strategy.
- Sales – to build a reliable strategy, taking all the factors into consideration.
- Service – to increase your conversion rate and sales volume.
Well, some companies in the UK do not use CRM software and stick to legacy solutions - like pen and paper. However, it is so easy to forget some important details or skip an important meeting. Focusing on tracking those things distracts you from what is important. Choosing what exactly you need to do is more of a guessing game, rather than a well thought decision. Even more, if one of your key representatives holds all the information in their head, he leaves the company with it as well.
What is needed to find the best CRM in the UK? What are the main points to look for?
So what do we need
A lot of CRMs are deployed on cloud today. This means that you do not need any hardware to run them. No hardware also means you do not need a person to constantly maintain it. That works even for medium and large companies. CRM providers usually more than glad to help and establish a long lasting relationship, which is, in fact, mutually beneficial. With a help of modern technologies, integration with your business can take weeks or even less. So digital transformation can happen without huge investments, and you will be able to see a return right away.
Choose right functionality
In order to get maximum efficiency, you need to understand what functionality your business needs the most. If your company is small, the best decision is to get simple and ready to use solution that you will be able to access easily. Big companies require more complex and fully customizable software in order to cover all the departments starting from finance and finishing in customer support.
Reviews and reputation
Make sure to go through the customers of the vendors, their partners and region coverage. Some CRM solutions in the UK have much better influence and support due to location of their offices.
Market analysts can provide you with the overview of the most efficient tools you can get. Compare the top tools with your needs, and make a decision accordingly. Success stories can also provide you with the additional insights on the benefits and procedure of going through a digital transformation for a specific business.
Bpm’online - fully customizable, easy to use and to deploy
Bpm’online is a solution that covers the whole range of processes related to almost any task. This tool can help you manage any customer engagement that your business needs. It provides three CRM products – sales, marketing and service on a single platform, with a powerful BPM engine on top of it. What’s more, all the solutions may be utilized as a CRM bundle or as stand-alone apps.
Multiple recognitions by Forrester and Gartner, reputable software analysts, prove the value bpm’online delivers to its customers. A brilliant confluence of functionality and purpose. All the products mentioned above feature a single database – that gives you the ability to unite all your departments together and close the gap in communication. In addition, it offers out-of-the-box tools, processes and templates that streamline user adoption and allow for starting using the system right after the implementation.
Empower your sales, marketing and service departments and get tremendous results, and boost your ROI to exceptional levels.
Bpm’online gives the advantage of accessing the lead information with incredible speed. Focus on what is relevant and gain the benefits of distributing leads according to the situation. Sort all the possibilities and choose the most relevant points in order to build priorities and assign them correctly. Software stores complete history of interactions with the client. Ability to see and to choose your actions can grant you incredible results. Gain the insight on the key points – decision makers, pros and cons, competition, previous relations and possible connections. Sales module provides you the tool to manage orders and invoices effortlessly. All the information is available in a single window. Sort them by any criteria, group and monitor the status of the most important deals. Use the approval section to decrease reaction time and paperwork. Create and schedule the activities to always be on time. All this data increases your chances to close the deal successfully.
Generate leads by using bpm’online omnichannel communication capabilities. Have the ability to get the full list of information on any marketing campaign. Manage target audience and demand to create new prospect. Use the data collected to improve and achieve significant increase in the conversion rate. BPM engine allows you to automate nurturing process, significantly reducing the time your employees spend on a daily routine.
Customer service gives you the ability to access data required for the current case. Manage all interactions with a client from a single window. Unified interface allows you to significantly reduce time for a response and with a combination of other bpm’online products - it gives you the full list of previous interactions. That alone gives you a better understanding of the problem - witch consecutively leads to a successfully resolved case
Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
and The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017
as well as included into The Forrester Wave™: Dynamic Case Management, Q1 2018.
Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2017 and the Gartner Magic Quadrant for CRM Lead Management, 2017; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.
Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.
Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.
CRM Magazine, the leading publication of the industry, named bpm’online the Leader in Enterprise CRM Suite and Midmarket CRM Suite categories of the CRM Market Awards 2017 by CRM Magazine. This is the third year in a row that bpm'online made it onto the leaderboard in Midmarket CRM Suite category, with impressive scores all around.
bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations.
In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.
Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.
bpm’online is proud to be named the winner of the European IT & Software Excellence Awards 2013 - the pan-European awards event for IT, ISV and Telecoms channels.
Bpm’online named a CRM Watchlist 2016 winner among the top global CRM vendors.