How can social CRM system improve your communication with customers?
Social CRM is a customer relationship management system, which allows its owners to communicate with their customers by means of social networks. Bpm'online solution helps you to find customers on Facebook or Twitter and enrich their profiles using the pre-built social media integration features. You can get various information on contacts and companies from social networks with the click of a mouse.
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Key benefits of bpm'online social CRM
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Advantages of using bpm’online platform
Account and contact management
Create a single database of all accounts and contacts you work with and build a 360-degree view of your customers. Use bpm’online sales to keep record of contact data, including addresses, with the ability to see them on the map, track connections between accounts and the relationships in company structures, see a list of activities they’re involved in and the entire history of interactions. Having a 360-degree view of your customers, you can predict their buying behaviour and preferences to win their trust.
Interactions and communication history
Build relationships with customers based on a complete history of their communication patterns. Bpm’online sales keeps track of every interaction with an account or contact, including meetings and calls, contracts, orders and invoices. This enables you to evaluate the progress of your relationships, change your approach to achieve better results and make well-thought data-driven decisions.