Marketing Automation

Marketing management system refers to the software that helps achieve demand generation excellence so that you can be more effective while promoting your business via multiple channels and generate more revenue for your company.

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Why do you need marketing automation tool?

Perhaps the greatest benefit of such marketing automation software is the ability to nurture your leads through their entire customer journey because you can easily target them and send personalized messages that address their pain points and deliver real value. You can analyze their behavior and use this data to more effectively develop a personalized approach to provide your prospects with exactly what they need at the exact time they need it, increasing the rate of conversion between the campaign stages.

What features do you need in marketing automation system?

Bpm’online marketing automation software provides many useful features that can help you reach a higher level of effectiveness when reaching out to your target audience via various marketing channels, ultimately improving your entire performance and taking your business to a whole new level. Each and every one of the features of marketing automation software we provide is designed to help you reach your goals faster by helping you identify your customers’ needs and nurture prospects in order to turn them into opportunities, so take a look at what they are.

  • 360° customer view

    With our solution, you have a complete view of your customers. With socio-demographic data, you can learn about the purchasing behavior of your prospects and understand their needs and preferences in order to develop effective strategies for communicating with them and turn them into customers.

    All your customer data will always be up-to-date and accurate, since our marketing automation system enables you to merge duplicate entries. With customer database analytics, you can effectively track all of your leads, and our CRM’s intelligent data enrichment scientist will enable you to always have complete customer data at your fingertips.

  • Segmentation

    With bpm’online marketing automation software, you can segment your target audience by leveraging the data you have, such as orders history, participation in bulk emails, events and campaigns, as well as website visits. You can also use filters to have a better look of all your contacts and gain a better understanding of their needs.

    By having all that information perfectly organized in dynamic folders, you can develop effective marketing strategies and build personalized campaigns for each of your segments.

  • Website behavior tracking

    The website behavior tracking feature of our marketing automation platform enables you to not only keep track of everything your website visitors do on your site and how long they stay there, but it also automatically sends all that information to a proper lead’s profile, so that you can have a clear view of your leads and make better decisions when trying to convert them.

  • Lead management

    Our marketing automation system also enables you to see where your leads are coming from, so that you can evaluate the effectiveness of your lead generation efforts, that is, understand whether your marketing campaigns are focused on the right channels.

    All your lead conversations are recorded in the system, which significantly helps your sales reps with selecting a relevant approach to the prospect. In-depth leads analytics reports also help a great deal when evaluating your lead management effectiveness.

  • Trigger campaigns

    Bpm’online marketing provides you with an intuitive marketing campaign designer. You can build efficient multichannel campaigns and track their progress in real time, effectively nurturing your leads and converting them into sales opportunities.

    Setting up trigger emails, for instance, will help you nurture your leads and reconnect with old customers, and website tracking and segmentation features will help you do it in the most personalized manner.

  • Personalized email marketing

    With marketing automation software, you can send bulk emails in just a few clicks, track and analyze your responses and engagement rates. We provide eye-catching email templates optimized for different devices, but you can easily personalize your email copy to build strong relationships with your customers.

    You can also evaluate the effectiveness of your email campaigns with our split testing tools and optimize them for more conversions. Furthermore, you can use the click heat map to better understand your audience, as well as utilize UTM codes to track all the people who visit your website from the emails.

Calculate the pricing of the CRM software and boost your marketing performance with bpm’online!

Event management

The event feature of our marketing automation platform enables you to plan and analyze all your online and offline events, such as webinars, conferences, advertising campaigns, promotions and so on. The system allows you to plan budget, assign tasks to the employees, track dates and locations, etc.

This way, you can easily keep track of your target audience’s responses related to particular events, segment them to gain a better insight into their needs, and analyze the effectiveness of your events.

Business process management

With bpm’online marketing automation tool, you can automate and streamline all of your business processes and significantly improve your entire organization. You will save time by automating routine tasks and improve effectiveness by building your own custom processes. Advanced analytics tools will help you identify the gaps in your processes and eliminate them on the go. Our Dynamic Case Management (DCM) will enable you to effectively manage unstructured processes and achieve the best outcomes.

Productivity tools

Bpm’online marketing automation system can also greatly improve your productivity, as it provides you with a calendar for organizing all of your tasks, where you can set up notifications and reminders, so that you never forget anything important or miss any deadlines.

You can also manage your emails, as well as make and receive calls (including video calls) directly from our platform. With a complete call history and the call recording feature, you can greatly improve communication and collaboration with the clients.

You can also take advantage of the ESN (Enterprise Social Network) and knowledge base, sharing important information with your colleagues and improving collaboration.

System designer

Our marketing automation software enables you to customize the user interface to match your corporate style and your unique requirements. You can easily change the way you view your data and administer access rights, as well as manage your activity log and localize the system for multilingual support.

We have designed our marketing automation software to help various organizations become more effective in their marketing campaigns and capture as many quality leads as possible, effectively turning them into sales opportunities and generating more revenue. If you utilize our software, you can be sure that you will achieve all of that and reach demand generation excellence, so wait no longer and start your free 14-day test-drive.

Personalized email marketing

With marketing automation software, you can send bulk emails in just a few clicks, track and analyze your responses and engagement rates. We provide eye-catching email templates optimized for different devices, but you can easily personalize your email copy to build strong relationships with your customers.

You can also evaluate the effectiveness of your email campaigns with our split testing tools and optimize them for more conversions. Furthermore, you can use the click heat map to better understand your audience, as well as utilize UTM codes to track all the people who visit your website from the emails.

Ready to get started?
Bpm’online offers a number of various editions and pricing, which allows you to select the edition that best fits your business model.

We are inspired to create best-of-breed technologies for process-driven CRM

Bpm'online provides unique synergy of BPM technologies and CRM for sales, marketing, service to empower organizations to accelerate time-to-strategy execution. The beauty and the core value of bpm'online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm'online's engaging interface with a social look and feel, free from redundant information to keep them focused on what's relevant. Today, the company serves thousands of customers worldwide.

Bpm’online has been widely recognized by key industry analysts, receiving multiple awards.

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