Bpm’online marketing is a holistic marketing management platform that helps to gain demand generation excellence and accelerate
lead-to-revenue transformation through nurturing customer’s interest.
Know your customers better
Improve your leads quality
Measure your marketing success
Engage with your customers
Use an agile marketing platform to stock your pipeline and accelerate deals closure
Obtain a complete view of your customer profile. Easily capture data from various sources getting the most complete and up-to-date customer data. Segment your customer database on multiple behavioral and non-behavioral criteria building efficient personalized communications. Keep track of the changing customer needs and match them with the appropriate product or service. Manage the evolution of your customers’ preferences by offering them products and services that might interest them in the future. Manage your CRM data faster and with minimal effort by leveraging automatic smart data enrichment. Bpm’online’s CRM data scientist will swiftly identify email addresses, phone numbers, social media profiles and other valuable information about a company from open sources.
For a truly personalized approach, build custom target segments based on the data stored in the system and add these target audiences to bulk emails or events within your marketing campaigns with the click of a mouse. Use filters to create dynamic groups of accounts and contacts or create static groups manually. Use quick filters to divide the audience by interest, role or other criteria building personalized campaigns for each segment.
Gather information about pages viewed by your website visitors, record website paths and time spent on the site keeping the data in the lead profile. Track lead sources to evaluate the effectiveness of lead generation channels used in your marketing campaigns and focus your efforts on the best performing ones.
Use best practice processes for efficient lead management – from intelligent lead generation, automated lead scoring to lead nurturing, to final hand-off to sales. Make sure your sales team gets only on qualified and sales-ready leads. Assess conversion throughout the entire lead management process with end-to-end lead pipeline, prospect more intelligently with in-depth analysis of your leads. Use the dashboards to analyze leads in different dimensions, such as the number and quality of new leads, conversion rates, most efficient lead generation channels, etc.
Plan your campaigns using the simple visual campaign designer and define conditions for transitioning between campaign stages, set up of criteria for target conversion rates and campaign completion. Intelligently nurture your leads until they become sales-ready and convert into new opportunities for your business. Set up trigger emails based on lead behavior on a website or other events. Leverage powerful campaign branching capabilities to deliver the most personalized customer experiences.
Create eye-catching email templates or use a set of ready-to-use content blocks for your bulk email campaigns in just a few minutes. Optimize the way emails are displayed on different devices and through various email clients. Test several versions of emails and compare the results to easily decide which template is more efficient. Use UTM codes to analyze conversions and track the entire journey of those customers who come on your website from bulk emails. Manage the efficiency of your email campaigns with the help of marketing’s pre-configured dashboards and reports.
Plan and manage all events: promotions, advertising campaigns, conferences, webinars and other off- and on-line activities. Track dates and locations, segment target audience based on required criteria, plan budget and assign team, as well as track responses connected to event. Monitor campaign effectiveness to get a bigger picture through segmenting the audience by response.
Automate any internal processes – from document approval to collaboration on complex projects involving multiple teams. Effectively manage both structured and unstructured business processes, including process modelling, execution, monitoring and analysis with bpm’online. Take advantage of bpm’online’s process designer and process library to accelerate results and achieve desired business outcomes faster. Keep track of any process execution metrics identifying and eliminating bottlenecks in your processes with easy-to-use tools for process monitoring and analytics.
Plan your work, tasks and meetings in your calendar synchronizing with Google Calendar and Microsoft Exchange. Get notifications and reminders in a notification panel. Manage emails from all your email boxes in a single unified environment. Make and receive calls directly in the system thanks to integration with a PBX system and a unique solution designed to effortlessly connect to any cloud VoIP service. Use Enterprise Social Network (ESN) to keep your finger on the pulse of your business. You can get updates and notifications on the latest deals, projects or even contacts from various channels with an ability to comment and “like” different posts in the newsfeed. Use bpm’online marketing to get a 360-degree view of the efficiency of your marketing activities. The system also features such productivity tools as data enrichment through social media and comprehensive knowledge base to store necessary data.
Jump start using the system with unlimited possibilities for application customization and configuration to fit your unique business needs and requirements. Create new sections and edit the existing ones with section wizard. Easily change the business-logic of the system as well as customize dashboards to analyze and optimize company’s performance in real-time. Extend the functionality by integrating bpm’online with various popular applications for even higher productivity.
Bpm’online was named a Leader in The Forrester Wave™:
CRM Suites for Midsize Organizations, 2016.
In addition, bpm’online has been recognized as a Strong Performer
in The Forrester Wave™: Sales Force Automation Solutions, 2017,
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, 2016;
The Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017;
The Forrester Wave™: Dynamic Case Management, Q1 2018
and The Forrester Wave™: Digital Process Automation for Wide Deployments, Q1 2019.
Bpm’online has been named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2018, 2017, 2016 and the Gartner Magic Quadrant for CRM Lead Management, 2017, 2016; recognized in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2018, 2017, 2016, 2015, included into the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 and Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 2018.
Nucleus Research consecutively positioned bpm’online in the Leaders Quadrant of the Nucleus CRM Technology Value Matrix 1H 2018 for its unprecedented agility to modify processes on the fly.
Ovum, one of the leading global technology research and advisory firms worldwide, has Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix. Bpm’online has been recognized for its process-centric approach and intuitive platform.
CRM Magazine, the leading publication of the industry, recognized bpm'online as a Leader in the Midmarket CRM Suite and Sales Force Automation categories, as well as named the One to Watch in the Enterprise CRM Suite in the CRM Market Awards 2018. This is the fourth year in a row that bpm'online made it onto the leaderboard in the Midmarket CRM Suite category, with superb scores all around.
Bpm’online has been honored as Gold Stevie® Award Winner for the Best Relationship Management Solution of the Year in the 11th Annual International Business Awards. Winners were selected from over 3,500 nominations; bpm'online was named the winner of a Gold Stevie® Award in the Digital Process Automation Solution category in The 17th Annual American Business Awards®. Winners were selected from over 3,800 nominations.
In 2015 for the second time in a row bpm’online is selected as ISM Top 15 CRM Award winner by, ISM Inc., Customer-Centric Strategic Advisors. The company is positioned as a leader in the fast-paced CRM industry.
Bpm’online received a 2015 CRN® Enterprise App Award for its bpm’online mobile CRM application. Bpm’online’s mobile app was selected by a CRN editorial panel based on a combination of critical factors including functionality; suitability to task; ease of use; innovation; and potential value to solution providers, their customers and the market in general.
Bpm’online has been named as Leader in CRM Software and Business Process Management Grid® Reports by G2 Crowd, Summer 2018.
Bpm’online has been recognized as a winner in the CRM Watchlist 2019 award