Unified Customer Database
A comprehensive CRM database allows keeping a complete history of all customer interactions in one place. In bpm'online pharma you always have access to all latest updates and information about results of visits, dynamics of category change, sales volume and relations between customers. Smart duplicate detection and merge mechanisms keep data clean and up-to-date.
Segmentation and Targeting
Analyze results of visits to easily estimate and display customer potential and loyalty within the system. Segment your customers based on various parameters simultaneously (like seasonality, territory etc.), track changes in the structure of customer database to design specific business processes for each segment and provide more personalized communications.
Key Account Management
Gain thorough understanding of your key customers and consolidate all activities to achieve anticipated results. With bpm'online pharma you can: Identify key customers and maintain successful communications with primary and specialty care clinics, preferred pharmacy networks etc.
- Participate in tenders
- Manage agreements
- Record and execute orders
- Track all activities
- Analyze sales pipeline
Cycle Activities Planning
Manage cycle tasks, plan various marketing activities and plan visits for an assigned team. Automatic scheduling of visits will allows instantly calculate number of possible visits taking into account rep’s schedule and workload, as well as avoid missing requests and duplicate visits. Preconfigured reports and graphs allow you to easily navigate the plan vs. actual analysis of the key indicators for the results of the cyclic tasks.
Field Force Management
Bpm'online pharma has all the necessary modules and features to make your field force employees work smarter by providing them with mobile access to sensitive information anywhere at any time. In bpm'online pharma Mobile provides following benefits:
- Access to complete customer database;
- Automatic scheduling of visits;
- Route planner
- View geographic locations (maps, GPS or GSM)
You don’t need to be permanently online in order to work with the application. Bpm'online pharma mobile may work in offline mode and synchronize data whenever your device has access to the internet.
Bpm'online pharma has a set of tools for marketing automation and promotion of pharmaceuticalproducts, among which:
- Creation of events schedules;
- Defining target audiences;
- Tracking competitors’ activities;
- Managing marketing budgets;
- Closed loop marketing tools;
- Analytics tools for measuring ROIs.
Empower your sales efforts by getting access to vital information about sales structure and distribution channels. Sales automation with bpm'online pharma will let you remain flexible in sales planning and instantly monitor plan execution. Automatic data import allows to analyze key performance indicators of work with distributors and pharmacy networks.
Bpm'online pharma enables maintaining a database of all range of products with detailed description for each drug. Use this data for successful sales planning, track licenses expiration dates, manage pricing and create product-segment matrix.
With bpm'online pharma all communication channels, like phone, email or web, are harnessed under a single process. The solution is a complete multichannel suite that has been designed to meet specific industry needs, and provide tools for efficient closed loop marketing, contact centre automation and social integration among others.
Contact centre automation capabilities allow to conduct telemarketing activities, register customer requests in real time and instantly find solution to each particular customer case.
With bpm'online pharma provides all the necessary tools for analyzing results and generating real time reports. Save time by taking advantage of using preconfigured industry specific graphs and reports, like reports on visits, plan vs. actual analysis, cyclic task execution status etc. Design your own dashboard panel in just a few clicks.