Learn best practices and critical success factors for designing an efficient customer engagement strategy and transform faster. Explore the future of customer engagement.
Thursday, December 7
2:00 pm ET
Managing Principal of The 56 Group, LLC, and author of the best-selling “CRM at the Speed of Light”
Paul Greenberg is one of the world’s leading CRM analysts, frequently referred to as “The Godfather of CRM”. His book, “CRM at the Speed of Light”, now in its fourth edition, is in 9 languages and been called "the bible of the CRM industry”. In addition, Paul is an author of "The Commonwealth of Self Interest: Customer Engagement, Business Benefit" (out in August 2018 by Harvard Business Press), which is a complete look at how to build and execute customer engagement strategies and programs.
Matt is a marketing and sales leader with over 15 years of experience in CRM technology focused on customer engagement and automation. He’s a SaaS innovator and industry thought leader.
with insights on how to gain a competitive advantage through innovative approaches to customer engagement
on how to leverage tremendous business opportunities created by intelligent technology
by the thought-provoking speaker and CRM expert who shares your vision and passion