Watch the recording to hear real-world case studies from B2B, B2C and B2B2C organizations that show how to strengthen the customer foundation by tightly integrating CRM with ERP, knowledge management, eCommerce and other systems. Discover the way to exploit comprehensive customer profiles and grow two-way information exchange with customers to help your organization leverage its CRM investment to its full potential.
CRM pioneer with 30+ years of experience, the founder and president of ISM Inc., futurist, the author of The Definitive Guide to Social CRM, one of the first three inductees into the CRM Hall of Fame.
holistic customer profile is the foundation for every successful CRM initiative.
successful CRM initiatives get the people (50%), process (30%) and technology (20%) mix right.
approach will take your customer relationship management strategy to the next level.