More tools to seamlessly manage the entire customer journey in bpm’online 7.5

Wednesday, March 25, 2015
News

Bpm’online, a premium vendor of process-driven cloud based software for marketing, sales and service automation, is proud to introduce the release of 7.5 version of its top-of-the-line platform. Bpm’online 7.5 delivers unparalleled customization capabilities, allowing users to literally ‘modify everything’ in the system. Furthermore, the extended functionality of CRM capabilities offers greater personalization of interactions with customers, achieving a better control over opportunities and deals, and providing outstanding customer service.

Platform: new tools for greater efficiency in several areas - from communications to system setup

Bpm’online 7.5 is enriched by a great number of new platform-level features. A unified System Designer combines all customization and administrative tools and provides extended capabilities for system customization, including mobile app wizard and tuning all communication channels. Extended capabilities of the communication panel make working with the system even easier for users. System administrators will appreciate the new concept of managing access rights in 7.5.

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Bpm’online marketing: marketing automation platform that ensures an ideal customer journey

Bpm’online marketing provides all the necessary tools for gathering information about customers’ needs and preferences in order to analyze specific behavior patterns and wisely adjust communication strategies. Furthermore, the system provides an innovative visual campaign designer for efficient marketing campaign automation. With the help of the campaign designer, marketing specialists plan the sequence of steps in a campaign and define rules for transition between the steps. The system then guides users through the most effective actions, helping to build personalized communications with customers.

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Bpm’online sales: from forecasting to analytics, and repeat sales

Bpm’online sales provides top-notch functionality for forecasting sales volumes and managing the complete customer journey – from lead to order, and repeat sales. With 7.5 release, product users can analyze sales (plan vs actual) under different variables: by customers, channels, managers, etc. Moreover, now users can take advantage of the new features for contract management, approval management and analytics.

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Bpm’online service: a robust application to deliver omnichannel customer service and support

Bpm’online service is a comprehensive cloud solution that allows the management of customer requests and automates service operations by following pre-defined processes for full-cycle service management. Service agents can benefit from working in a unified environment to handle a constantly growing number of cases and service requests, managing case queues and delivering mass personalized communications.

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